Royal Oak, Mich., October 26, 2017 – Village Green, one of the nation's largest apartment property management companies, has selected Airfoil as its marketing agency partner. With offices in Royal Oak, Mich., San Jose, Calif., and New York City, Airfoil is a marketing communications and public relations agency for innovative, tech-focused brands.
“When we first began our discussions with Airfoil, our company was looking to redefine and strengthen the value of building a brand driven by our culture,” said Diane Batayeh, chief executive officer of Village Green. “Airfoil’s creative and research-driven vision for the future of our business played a key role in our decision to work with the agency. We see our partnership with Airfoil as more than marketing support, but rather an integral part of the way we operate our business.”
As one of the largest property management companies in the country, operating 40,000 units valued at more than $6.5 billion, Village Green tapped Airfoil for its expertise in brand positioning and proven track record of managing successful marketing programs for global companies. Guided by an integrated strategy aligning advertising, PR and digital efforts with a cohesive brand identity and narrative, Airfoil’s team of ten will work to reintroduce Village Green to the media and reinforce its leadership position in the multifamily property management industry.
“Our work with Village Green is demonstrative of a true partnership,” said Airfoil Senior Vice President Keith Donovan. “Not only does Village Green have a great story to tell, the company is also positioned for tremendous growth in its industry. We’re excited to have the opportunity to help prime the company for success.”
Airfoil is an independent public relations and marketing communications firm that has served as the perceptual architect for many of the world’s best-known technology brands. With offices in tech-rich regions including Detroit, Silicon Valley and New York, Airfoil is recognized for delivering strategic solutions built on research-driven insights and calculated, creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business markets, and with target audiences through traditional and emerging channels.
Airfoil’s team of progressive account professionals and vital global partners apply a multidisciplinary lens to client communication challenges, providing content development, design, digital marketing, research, public relations, advertising and social media services to help meet their objectives. The firm elevates positioning for brands across consumer, enterprise, health care, auto and industrial segments.
Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.