Airfoil Group is honored to announce its acceptance into the Worldcom Public Relations Group, the world’s leading partnership of independent public relations agencies.

As Worldcom’s exclusive partner in Detroit, Michigan, Airfoil will collaborate with 87 international agency partners in 115 cities spanning six continents. Representing more than 3,000 clients around the globe, Worldcom agency partners earned more than $285 million in combined revenue in 2018.

“Our global partnership is committed to a level of sharing and collaboration that elevates all our agencies and the work we provide our clients,” said Todd Lynch, managing director at Worldcom Public Relations Group. “Airfoil is an outstanding agency and an important addition to our partnership.”

New Worldcom partners are assessed and nominated by existing member agencies based on criteria such as market reputation, commitment to ethical standards and professional track record. Following an extensive vetting process, Airfoil was voted in as a partner by the leadership of the Worldcom Americas region.

“In addition to providing us a strong presence in the vibrant, important city of Detroit, Airfoil brings experience, professionalism and commitment to reciprocity that extends our partnership’s footprint in the marketplace,” Lynch said. “We've enjoyed getting to know the agency through [founder and CEO] Lisa Vallee-Smith and look forward to benefiting from Airfoil’s tech and PR expertise.”

Since Airfoil launched in 2000, the agency has been fortunate enough to work with several exceptional Worldcom partner firms. Airfoil Group Founder and CEO Lisa Vallee-Smith said that Worldcom’s unparalleled global reach and the collaborative power of independent agencies will help Airfoil serve client needs even more effectively.

“It’s a win for us, and it’s a win for our clients,” said Vallee-Smith. “In our rapidly evolving industry, it’s more important than ever to collaborate and share best practices with respected, likeminded firms. Being a Worldcom partner provides us with new capabilities to scale, expand our geographical footprint and showcase our extensive B2B technology expertise.”

 

About The Worldcom Public Relations Group

The Worldcom Public Relations Group is the world’s leading partnership of independently owned public relations firms, with 143 offices employing some 2,000 staff in 115 cities across six continents. In total, Worldcom partners reported combined revenue of US$288 million last year from 3,034 clients. Established in 1988, the group was formed so that the strongest, most capable independent firms could deliver immediate impact and sustained value through the intelligent use of communications – wherever in the world a client needs support. Partners serve national, international and multinational clients, while retaining the flexibility and client-service focus inherent in independent agencies. Through Worldcom, clients have on-demand access to in-depth communications expertise from professionals who understand the language, culture and customs of the geographic areas in which they operate. www.worldcomgroup.com

 

About Airfoil Group

Airfoil is an independent public relations and marketing communications firm that has served as the perceptual architect for many of the world’s best-known technology businesses. Airfoil’s team of professionals applies a multidisciplinary lens to client communication challenges, providing content development, design, digital marketing, research, public relations, advertising and social media services for brands across consumer, enterprise, healthcare, auto and industrial segments. Since its founding in 2000, Airfoil has earned honors including O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades, including PRNews’ “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.

 

 

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