--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Airfoil Group" description: @airfoilgroup --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/iStock-2219297096%20%281%29.jpg) [Manufacturing](https://hub.airfoilgroup.com/blog/topic/manufacturing) / April 7, 2026 #### [4 Earned Media Moves That Help Manufacturing Brands Cut Through](https://hub.airfoilgroup.com/blog/4-earned-media-moves-that-help-manufacturing-brands-cut-through) [Read more](https://hub.airfoilgroup.com/blog/4-earned-media-moves-that-help-manufacturing-brands-cut-through) ![](https://hub.airfoilgroup.com/hubfs/Inspiring%20Workplaces%202026.png) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / March 20, 2026 #### [2026 Inspiring Workplaces Finalist: Airfoil Group Recognized Among Top PeopleFirst Organizations](https://hub.airfoilgroup.com/blog/2026-inspiring-workplaces-finalist-airfoil-group-recognized-among-top-peoplefirst-organizations) [Read more](https://hub.airfoilgroup.com/blog/2026-inspiring-workplaces-finalist-airfoil-group-recognized-among-top-peoplefirst-organizations) ![](https://hub.airfoilgroup.com/hubfs/top%20agencies.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / March 10, 2026 #### [The Leading Public Relations Agencies for B2B Technology Companies](https://hub.airfoilgroup.com/blog/the-leading-public-relations-agencies-for-b2b-technology-companies) [Read more](https://hub.airfoilgroup.com/blog/the-leading-public-relations-agencies-for-b2b-technology-companies) ![](https://hub.airfoilgroup.com/hubfs/January2026%20Blog%20Option%205%20-%20Hero.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / January 20, 2026 #### [Trust Is the New Currency: Why Executive Visibility Is Now a Marketing Imperative](https://hub.airfoilgroup.com/blog/trust-is-the-new-currency-why-executive-visibility-is-now-a-marketing-imperative) [Read more](https://hub.airfoilgroup.com/blog/trust-is-the-new-currency-why-executive-visibility-is-now-a-marketing-imperative) ![](https://hub.airfoilgroup.com/hubfs/Holiday%20Option%201%20-%20Hero.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / October 21, 2025 #### [A Gift-Wrapped Guide to Great Holiday Product PR](https://hub.airfoilgroup.com/blog/a-gift-wrapped-guide-to-great-holiday-product-pr) [Read more](https://hub.airfoilgroup.com/blog/a-gift-wrapped-guide-to-great-holiday-product-pr) ![](https://hub.airfoilgroup.com/hubfs/Content%20Marketing%20Blog-%20Hero.jpg) [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / August 5, 2025 #### [Three Ways Content Marketing Can Drive Your Brand Growth](https://hub.airfoilgroup.com/blog/three-ways-content-marketing-can-drive-your-brand-growth) [Read more](https://hub.airfoilgroup.com/blog/three-ways-content-marketing-can-drive-your-brand-growth) ![](https://hub.airfoilgroup.com/hubfs/Substack%20Option%205%20-%20Hero.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / July 22, 2025 #### [What is Substack? And Why Does It Matter for Your Communications Plan?](https://hub.airfoilgroup.com/blog/what-is-substack-and-why-does-it-matter-for-your-communications-plan) [Read more](https://hub.airfoilgroup.com/blog/what-is-substack-and-why-does-it-matter-for-your-communications-plan) ![](https://hub.airfoilgroup.com/hubfs/GVSU%20Biometrics%20blog%20-%20Hero.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology) / July 8, 2025 #### [Using Biometrics to Craft PR Campaigns That Truly Connect: A Conversation with Pioneering Researchers at GVSU](https://hub.airfoilgroup.com/blog/using-biometrics-to-craft-pr-campaigns-that-truly-connect-a-conversation-with-pioneering-researchers-at-grand-valley-state-university) [Read more](https://hub.airfoilgroup.com/blog/using-biometrics-to-craft-pr-campaigns-that-truly-connect-a-conversation-with-pioneering-researchers-at-grand-valley-state-university) ![](https://hub.airfoilgroup.com/hubfs/future%20of%20PR%20blog%20-%20Hero%20%E2%80%93%201.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / June 24, 2025 #### [The Future of Public Relations: USC Annenberg’s 2025 Global Communication Report](https://hub.airfoilgroup.com/blog/the-future-of-public-relations-usc-annenbergs-2025-global-communication-report) [Read more](https://hub.airfoilgroup.com/blog/the-future-of-public-relations-usc-annenbergs-2025-global-communication-report) ![](https://hub.airfoilgroup.com/hubfs/Option%204%20-%20Hero.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / April 22, 2025 #### [Understanding Why Press Releases Need An Integrated Media Strategy](https://hub.airfoilgroup.com/blog/beyond-the-press-release-five-tips-for-driving-maximum-media-impact) [Read more](https://hub.airfoilgroup.com/blog/beyond-the-press-release-five-tips-for-driving-maximum-media-impact) - 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[Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)