--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Airfoil Group (7)" description: @airfoilgroup (7) --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/AF_News_Announcements.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / May 23, 2019 #### [Airfoil Joins Worldcom Group, Becoming the Organization’s Exclusive Agency Partner in Detroit, Michigan](https://hub.airfoilgroup.com/blog/airfoil-joins-worldcom-group-becoming-the-organizations-exclusive-agency-partner-in-michigan) [Read more](https://hub.airfoilgroup.com/blog/airfoil-joins-worldcom-group-becoming-the-organizations-exclusive-agency-partner-in-michigan) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Awards-1.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / May 13, 2019 #### [Airfoil Group Receives Multiple Hermes Creative Awards](https://hub.airfoilgroup.com/blog/airfoil-group-receives-multiple-hermes-creative-awards) [Read more](https://hub.airfoilgroup.com/blog/airfoil-group-receives-multiple-hermes-creative-awards) ![](https://hub.airfoilgroup.com/hubfs/ces2019_crowd_opening.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Healthcare](https://hub.airfoilgroup.com/blog/topic/healthcare) / January 16, 2019 #### [CES 2019: Health and Wellness Highlights](https://hub.airfoilgroup.com/blog/2019-health-and-wellness-highlight) [Read more](https://hub.airfoilgroup.com/blog/2019-health-and-wellness-highlight) ![](https://hub.airfoilgroup.com/hubfs/ces-arch2-lg.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Trends](https://hub.airfoilgroup.com/blog/topic/trends) / January 15, 2019 #### [CES 2019: Three Tech Trends That Will Test Your Patience](https://hub.airfoilgroup.com/blog/ces-2019-three-tech-trends-that-will-test-your-patience) [Read more](https://hub.airfoilgroup.com/blog/ces-2019-three-tech-trends-that-will-test-your-patience) ![](https://hub.airfoilgroup.com/hubfs/ces-arch2-lg.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Mobility](https://hub.airfoilgroup.com/blog/topic/mobility) / January 14, 2019 #### [CES 2019: Automotive Tech and Mobility Highlights](https://hub.airfoilgroup.com/blog/ces-2019-automotive-tech-and-mobility-highlights) [Read more](https://hub.airfoilgroup.com/blog/ces-2019-automotive-tech-and-mobility-highlights) ![](https://hub.airfoilgroup.com/hubfs/AF_Comms_Dig_Color_Horizontal-01.png) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / December 20, 2018 #### [Airfoil Group Signs Three New Clients](https://hub.airfoilgroup.com/blog/airfoil-group-signs-three-new-clients) [Read more](https://hub.airfoilgroup.com/blog/airfoil-group-signs-three-new-clients) ![](https://hub.airfoilgroup.com/hs-fs/hub/455756/file-2085665346.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / December 5, 2018 #### [Airfoil Communications Promotes Six Employees](https://hub.airfoilgroup.com/blog/airfoil-communications-promotes-six-employees) [Read more](https://hub.airfoilgroup.com/blog/airfoil-communications-promotes-six-employees) ![](https://hub.airfoilgroup.com/hubfs/Artboard%201-100.jpg) [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / November 2, 2018 #### [Airfoil Communications Receives Award of Merit at 2018 IABC Detroit Renaissance Awards](https://hub.airfoilgroup.com/blog/airfoil-communications-receives-award-of-merit-at-2018-iabc-detroit-renaissance-awards) [Read more](https://hub.airfoilgroup.com/blog/airfoil-communications-receives-award-of-merit-at-2018-iabc-detroit-renaissance-awards) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Feature%20-%201200x628-1.png) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / October 4, 2018 #### [The pros and cons of product-launch embargoes](https://hub.airfoilgroup.com/blog/the-pros-and-cons-of-product-launch-embargoes) [Read more](https://hub.airfoilgroup.com/blog/the-pros-and-cons-of-product-launch-embargoes) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Billboard_Blog_300%20x%20215%20Feature%20(002).jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / September 17, 2018 #### [Airfoil Communications reorganizes, diversifies for next-gen clients](https://hub.airfoilgroup.com/blog/airfoil-communications-reorganizes-diversifies-for-next-gen-clients) [Read more](https://hub.airfoilgroup.com/blog/airfoil-communications-reorganizes-diversifies-for-next-gen-clients) - - [5](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/5) - [6](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/6) - [7](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/7) - [8](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/8) - [9](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/9) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)