--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Airfoil Group (8)" description: @airfoilgroup (8) --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/iStock-498910514%20(1).jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / September 5, 2018 #### [Airfoil Group Named a Finalist for 2018 PR News Platinum Award](https://hub.airfoilgroup.com/blog/airfoil-group-named-a-finalist-for-2018-pr-news-platinum-award) [Read more](https://hub.airfoilgroup.com/blog/airfoil-group-named-a-finalist-for-2018-pr-news-platinum-award) ![](https://hub.airfoilgroup.com/hubfs/2018%20H2%20Campaign%20-%20Product%20Launch/H2%20Product%20Launch%20Blog%20Photos/WriteaProductLaunchPressRelease_Feature.png) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / August 27, 2018 #### [How to write the best product launch press release](https://hub.airfoilgroup.com/blog/how-to-write-the-best-product-launch-press-release) [Read more](https://hub.airfoilgroup.com/blog/how-to-write-the-best-product-launch-press-release) ![](https://hub.airfoilgroup.com/hubfs/2018%20H2%20Campaign%20-%20Product%20Launch/H2%20Product%20Launch%20Blog%20Photos/RightTimetoLaunchProduct_Feature.png) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / August 22, 2018 #### [When is the right time to launch a new product?](https://hub.airfoilgroup.com/blog/when-is-the-right-time-to-launch-a-new-product) [Read more](https://hub.airfoilgroup.com/blog/when-is-the-right-time-to-launch-a-new-product) ![](https://hub.airfoilgroup.com/hubfs/2018%20H2%20Campaign%20-%20Product%20Launch/How%20NOT%20to%20launch%20a%20product%20v.Feature.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / August 14, 2018 #### [How NOT to launch a new product](https://hub.airfoilgroup.com/blog/how-not-to-launch-a-new-product) [Read more](https://hub.airfoilgroup.com/blog/how-not-to-launch-a-new-product) ![](https://hub.airfoilgroup.com/hubfs/2018%20H2%20Campaign%20-%20Product%20Launch/Product%20Launch_%20Thumbnail.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / August 6, 2018 #### [Product launch pro tips: Five ways to ensure a successful product launch](https://hub.airfoilgroup.com/blog/product-launch-pro-tips-five-ways-to-ensure-a-successful-product-launch) [Read more](https://hub.airfoilgroup.com/blog/product-launch-pro-tips-five-ways-to-ensure-a-successful-product-launch) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/News.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / August 2, 2018 #### [Airfoil Communications and Airfoil Digital announce several promotions and new hires](https://hub.airfoilgroup.com/blog/airfoil-communications-and-airfoil-digital-announce-several-promotions-and-new-hires) [Read more](https://hub.airfoilgroup.com/blog/airfoil-communications-and-airfoil-digital-announce-several-promotions-and-new-hires) ![](https://hub.airfoilgroup.com/hubfs/prsa_5519.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Events/Trade Shows](https://hub.airfoilgroup.com/blog/topic/events-trade-shows) / June 12, 2018 #### [Strategic Homeownership Campaign Increases Loan Production by 38 Percent, Winning Airfoil Group a Prestigious 2018 PRSA Silver Anvil Award](https://hub.airfoilgroup.com/blog/strategic-homeownership-campaign-increases-loan-production-by-38-percent-winning-airfoil-group-a-2018-prsa-silver-anvil-award) [Read more](https://hub.airfoilgroup.com/blog/strategic-homeownership-campaign-increases-loan-production-by-38-percent-winning-airfoil-group-a-2018-prsa-silver-anvil-award) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/News.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / June 7, 2018 #### [Airfoil Group Launches Peer Digital Agency](https://hub.airfoilgroup.com/blog/airfoil-group-launches-peer-digital-agency) [Read more](https://hub.airfoilgroup.com/blog/airfoil-group-launches-peer-digital-agency) ![](https://hub.airfoilgroup.com/hubfs/Silver%20Anvil%20Finalist.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Events/Trade Shows](https://hub.airfoilgroup.com/blog/topic/events-trade-shows) / May 16, 2018 #### [Strategic Homeownership Campaign Increases Loan Production by 38 Percent, Earning Airfoil Group Finalist Position for 2018 PRSA Silver Anvil Award](https://hub.airfoilgroup.com/blog/strategic-homeownership-campaign-increases-loan-production-by-38-percent-earning-airfoil-group-finalist-position-for-2018-prsa-silver-anvil-award) [Read more](https://hub.airfoilgroup.com/blog/strategic-homeownership-campaign-increases-loan-production-by-38-percent-earning-airfoil-group-finalist-position-for-2018-prsa-silver-anvil-award) ![](https://hub.airfoilgroup.com/hubfs/Sabres%20Image.jpeg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / April 25, 2018 #### [Airfoil Group Recognized as 2018 North America SABRE Award Finalist for Lead-Generating Content Marketing Campaign](https://hub.airfoilgroup.com/blog/airfoil-group-recognized-as-2018-north-america-sabre-award-finalist) [Read more](https://hub.airfoilgroup.com/blog/airfoil-group-recognized-as-2018-north-america-sabre-award-finalist) - - [6](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/6) - [7](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/7) - [8](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/8) - [9](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/9) - [10](https://hub.airfoilgroup.com/blog/author/airfoil-group/page/10) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)