--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Angela Leon" --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/iStock-1507425743.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / May 19, 2026 #### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/iStock-2114984318%20%281%29.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / March 24, 2026 #### [AI is Rewriting Brand Discovery & Reputation: Here’s How Smart Marketers are Adapting](https://hub.airfoilgroup.com/blog/ai-is-rewriting-brand-discovery-reputation-heres-how-smart-marketers-are-adapting) [Read more](https://hub.airfoilgroup.com/blog/ai-is-rewriting-brand-discovery-reputation-heres-how-smart-marketers-are-adapting) ![](https://hub.airfoilgroup.com/hubfs/Angela%20Blog%20Option%201%20-%20Hero.jpg) [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / September 2, 2025 #### [How to Attract Investors Before TechCrunch Comes Calling](https://hub.airfoilgroup.com/blog/how-to-attract-investors-before-techcrunch-comes-calling) [Read more](https://hub.airfoilgroup.com/blog/how-to-attract-investors-before-techcrunch-comes-calling) ![](https://hub.airfoilgroup.com/hubfs/Brand%20Reputation%20Blog%20-%20Option%205%20-%20Hero%20v2.jpg) [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / August 19, 2025 #### [Focused on B2B Sales Goals? Don’t Ignore Your Brand Reputation](https://hub.airfoilgroup.com/blog/focused-on-b2b-sales-goals-dont-ignore-your-brand-reputation) [Read more](https://hub.airfoilgroup.com/blog/focused-on-b2b-sales-goals-dont-ignore-your-brand-reputation) ![](https://hub.airfoilgroup.com/hubfs/Image%201%20%281%29.jpg) [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / November 5, 2024 #### [How PR can Help Make your Product Stand Out During the Holidays](https://hub.airfoilgroup.com/blog/how-pr-can-help-make-your-product-stand-out-during-the-holidays) [Read more](https://hub.airfoilgroup.com/blog/how-pr-can-help-make-your-product-stand-out-during-the-holidays) ![](https://hub.airfoilgroup.com/hubfs/iStock-1362936402.jpg) [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / September 6, 2023 #### [5 Steps to a Successful Product Launch](https://hub.airfoilgroup.com/blog/5-steps-to-a-successful-product-launch) [Read more](https://hub.airfoilgroup.com/blog/5-steps-to-a-successful-product-launch) ![](https://hub.airfoilgroup.com/hubfs/Paid%20Social%20Strategy%20concept%201240x500.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / September 20, 2022 #### [Advance Brand Perception and Relevance with Earned Media](https://hub.airfoilgroup.com/blog/advance-brand-perception-and-relevance-with-earned-media) [Read more](https://hub.airfoilgroup.com/blog/advance-brand-perception-and-relevance-with-earned-media) ![](https://hub.airfoilgroup.com/hubfs/CES%202021.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces) / October 2, 2020 #### [CES 2021 goes virtual: Planning strategies and best practices](https://hub.airfoilgroup.com/blog/ces-2021-goes-virtual-planning-strategies-and-best-practices) [Read more](https://hub.airfoilgroup.com/blog/ces-2021-goes-virtual-planning-strategies-and-best-practices) ![](https://hub.airfoilgroup.com/hubfs/iStock-1156623026.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / June 19, 2020 #### [Five ways to increase trust through media relations](https://hub.airfoilgroup.com/blog/five-ways-to-increase-trust-through-media-relations) [Read more](https://hub.airfoilgroup.com/blog/five-ways-to-increase-trust-through-media-relations) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/amplifying%20earned%20media.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / March 22, 2019 #### [Connecting with Media to shift your brand's perception](https://hub.airfoilgroup.com/blog/looking-to-shift-perceptions-connect-with-media-influencers) [Read more](https://hub.airfoilgroup.com/blog/looking-to-shift-perceptions-connect-with-media-influencers) - - [1](https://hub.airfoilgroup.com/blog) - [2](https://hub.airfoilgroup.com/blog/author/angela-leon/page/2) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)