3D printing technology solutions provider looking to expand awareness of brand, products, and services
ROYAL OAK, MICH., November 21, 2019 – Airfoil Communications, the communications division of Airfoil Group, an independent public relations and marketing communications firm serving emerging and leading technology companies, has been retained by Novi, Mich.-based EOS North America (EOS), the world leader in industrial 3D printing technology, materials, and applied engineering.
“Business leaders are having to think differently about how to differentiate their products and services, and how they position themselves as the most innovative solution provider to customers,” said Keith Donovan, president of Airfoil Communications. “Organizations like EOS are transforming how decision-makers think about and utilize 3D printing, and Airfoil Communications’ longstanding history launching products and brands in the technology space makes us the perfect partner to help EOS take their efforts to the next level.”
The agency will work closely with EOS to develop and execute strategic media relations and marketing communications initiatives that drive increased brand awareness for its products and services with target audiences in a variety of industries, including medical, aerospace, and automotive, among others. As part of the engagement, Airfoil Communications will be responsible for messaging and content development, media relations management and execution, tradeshow support, creative services, and other strategic marketing communications activities.
“Decision-makers in nearly every industry continue to explore and embrace the benefits of additive manufacturing as a transformative approach to manufacturing products on a serial production scale,” said Patrick Boyd, marketing director for EOS. “The work we do to innovate new 3D printing technologies and help clients understand and build effective AM programs allows them to think bigger and bring new ideas to life. Now is the inflection point where collaborating with Airfoil will help us educate decision-makers and allow them to better understand the value of AM – and why EOS is the additive manufacturing partner of choice.”
EOS is a pioneer in industrial 3D printing. Founded in Germany in 1989, EOS opened its first U.S.-based operation in Novi, Mich., in 2001 and now has operations throughout North America. The company provides all essential elements for successful industrial 3D printing – including technology systems, materials, and process parameters – and its Additive Minds applied engineering team provides consultation and training services to help organizations determine their needs and make the most of their AM investments.
To learn more about Airfoil Group’s services, client successes, and career opportunities, visit www.airfoilgroup.com.
About Airfoil Group
Airfoil is the agency for launching businesses, brands, and products. Airfoil is recognized for delivering strategic solutions built on research-driven insights and calculated creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business markets, and with target audiences through traditional and emerging channels. Airfoil’s team of progressive account professionals and vital Worldcom partners apply a multidisciplinary lens to client communication challenges.
Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists such as O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.
About EOS North America
EOS North America is a business of EOS, the world's leading technology supplier in the field of industrial 3D printing of metals and polymers. Formed in 1989, the independent company is a pioneer and innovator for comprehensive solutions in additive manufacturing. Its product portfolio of EOS systems, materials, and process parameters gives customers crucial competitive advantages in terms of product quality and the long-term economic sustainability of their manufacturing processes. Furthermore, EOS customers benefit from deep technical expertise in global service, applications engineering, and consultancy.