--- title: "Airfoil insights: Our latest reports, blogs, and analysis. (6)" description: (6) --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/AFM%20BLOG%20AudienceBuyingBehavior%201240x500.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / June 1, 2023 #### [Buyer Personas: Why Understanding Your Audience is Imperative](https://hub.airfoilgroup.com/blog/buyer-personas-why-understanding-your-audience-is-imperative) [Read more](https://hub.airfoilgroup.com/blog/buyer-personas-why-understanding-your-audience-is-imperative) ![](https://hub.airfoilgroup.com/hubfs/AFM%20BLOG%20BLUEPRINT%20PODCAST%201240x500.jpg) [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / May 16, 2023 #### [Podcasting 101: Should your Brand Launch a Podcast?](https://hub.airfoilgroup.com/blog/podcasting-101-should-your-brand-launch-a-podcast) [Read more](https://hub.airfoilgroup.com/blog/podcasting-101-should-your-brand-launch-a-podcast) ![](https://hub.airfoilgroup.com/hubfs/iStock-656898502.jpg) [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / May 9, 2023 #### [3 Tips to Engage your SMB Audience](https://hub.airfoilgroup.com/blog/3-tips-to-engage-your-smb-audience-1) [Read more](https://hub.airfoilgroup.com/blog/3-tips-to-engage-your-smb-audience-1) ![](https://hub.airfoilgroup.com/hubfs/AFM%20BLOG%20SCS%20TEAM%201240x500.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / April 25, 2023 #### [8 Ways to Connect Your Product with Reporters](https://hub.airfoilgroup.com/blog/8-ways-to-connect-your-product-with-reporters) [Read more](https://hub.airfoilgroup.com/blog/8-ways-to-connect-your-product-with-reporters) ![](https://hub.airfoilgroup.com/hubfs/iStock-1408387701.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / March 21, 2023 #### [Applying Smart Brevity in Today’s Modern PR Landscape](https://hub.airfoilgroup.com/blog/applying-smart-brevity-in-todays-modern-pr-landscape) [Read more](https://hub.airfoilgroup.com/blog/applying-smart-brevity-in-todays-modern-pr-landscape) ![](https://hub.airfoilgroup.com/hubfs/iStock-1286815175.jpg) [Trends](https://hub.airfoilgroup.com/blog/topic/trends) / February 16, 2023 #### [PR and Marketing Trends for Successful Campaigns in 2023](https://hub.airfoilgroup.com/blog/pr-and-marketing-trends-for-successful-campaigns-in-2023) [Read more](https://hub.airfoilgroup.com/blog/pr-and-marketing-trends-for-successful-campaigns-in-2023) ![](https://hub.airfoilgroup.com/hubfs/CES%202.webp) [CES](https://hub.airfoilgroup.com/blog/topic/ces) / February 2, 2023 #### [How Brands Can Maximize Their Presence at CES](https://hub.airfoilgroup.com/blog/how-brands-can-maximize-their-presence-at-ces) [Read more](https://hub.airfoilgroup.com/blog/how-brands-can-maximize-their-presence-at-ces) ![](https://hub.airfoilgroup.com/hubfs/Influencer%20marketing%20or%20paid%20social%20concept%201240x500..jpg) [Social Media](https://hub.airfoilgroup.com/blog/topic/social-media) / November 29, 2022 #### [Leveraging Influencer Marketing to Enhance Audience Trust and Awareness](https://hub.airfoilgroup.com/blog/leveraging-influencer-marketing-to-enhance-audience-trust-and-awareness) [Read more](https://hub.airfoilgroup.com/blog/leveraging-influencer-marketing-to-enhance-audience-trust-and-awareness) ![](https://hub.airfoilgroup.com/hubfs/iStock-1273254711.jpg) [Trends](https://hub.airfoilgroup.com/blog/topic/trends), [Social Media](https://hub.airfoilgroup.com/blog/topic/social-media) / November 15, 2022 #### [What Elon Musk’s Twitter Takeover Means for Your Social Media Strategy](https://hub.airfoilgroup.com/blog/what-elon-musks-twitter-takeover-means-for-your-social-media-strategy) [Read more](https://hub.airfoilgroup.com/blog/what-elon-musks-twitter-takeover-means-for-your-social-media-strategy) ![](https://hub.airfoilgroup.com/hubfs/website%20development%20concept%201240x500%20V2.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy), [Development](https://hub.airfoilgroup.com/blog/topic/development) / October 4, 2022 #### [The Ultimate First Impression: Web Design & Development](https://hub.airfoilgroup.com/blog/the-ultimate-first-impression-web-design-development) [Read more](https://hub.airfoilgroup.com/blog/the-ultimate-first-impression-web-design-development) - - [4](https://hub.airfoilgroup.com/blog/page/4) - [5](https://hub.airfoilgroup.com/blog/page/5) - [6](https://hub.airfoilgroup.com/blog/page/6) - [7](https://hub.airfoilgroup.com/blog/page/7) - [8](https://hub.airfoilgroup.com/blog/page/8) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)