---
title: "Airfoil insights: Our latest reports, blogs, and analysis. | Airfoil News (2)"
description: Airfoil News |  (2)
---

### Topics

- [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications)
- [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news)
- [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing)
- [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing)
- [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends)
- [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology)
- [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights)
- [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy)
- [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces)
- [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch)
- [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows)
- [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning)
- [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility)
- [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture)
- [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media)
- [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity)
- [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing)
- [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare)
- [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation)
- [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing)
- [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19)
- [Development (1)](https://hub.airfoilgroup.com/blog/tag/development)
- [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation)
- [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads)

### Newsletter

### Recent Posts

[![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/)

- [Our Work](https://airfoilgroup.com/our-work)
- [Solutions](https://airfoilgroup.com/services)
- [Culture](https://airfoilgroup.com/culture)
- [Insights](https://hub.airfoilgroup.com/blog)
- [Careers](https://airfoilgroup.com/airfoil-careers)
- [Partner with us](https://airfoilgroup.com/partner-with-us)

## <https://hub.airfoilgroup.com/blog/tag/airfoil-news/page/2>

[Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications)

### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech)

By Angela Leon

[Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech)

![](https://hub.airfoilgroup.com/hubfs/pixomatic_1626127608547.png)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / July 12, 2021

#### [Airfoil Group Signs Four New Clients](https://hub.airfoilgroup.com/blog/airfoil-group-signs-four-new-clients)

[Read more](https://hub.airfoilgroup.com/blog/airfoil-group-signs-four-new-clients)

![](https://hub.airfoilgroup.com/hubfs/philanthropy-1.png)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Culture](https://hub.airfoilgroup.com/blog/topic/culture) / June 21, 2021

#### [Airfoil’s Week of Caring 2021](https://hub.airfoilgroup.com/blog/airfoils-week-of-caring-2021)

[Read more](https://hub.airfoilgroup.com/blog/airfoils-week-of-caring-2021)

![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Twitter%20CTA.png)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / January 18, 2021

#### [Airfoil Group Announces New Hires and Promotions Across the Agency](https://hub.airfoilgroup.com/blog/airfoil-group-announces-new-hires-and-promotions-across-the-agency)

[Read more](https://hub.airfoilgroup.com/blog/airfoil-group-announces-new-hires-and-promotions-across-the-agency)

![](https://hub.airfoilgroup.com/hubfs/airfoil-new-brand-logo-lrg-img.jpeg)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / December 14, 2020

#### [Say hello to the new Airfoil.](https://hub.airfoilgroup.com/blog/say-hello-to-the-new-airfoil)

[Read more](https://hub.airfoilgroup.com/blog/say-hello-to-the-new-airfoil)

![](https://hub.airfoilgroup.com/hubfs/AF_20th_Graphic-BLOG-hires%20(002).jpg)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / September 3, 2020

#### [AIRFOIL GROUP CELEBRATES 20 YEARS OF STRATEGIC COMMUNICATIONS FOR TECHNOLOGY CLIENTS](https://hub.airfoilgroup.com/blog/airfoil-group-celebrates-20-years-of-strategic-communications-for-technology-clients)

[Read more](https://hub.airfoilgroup.com/blog/airfoil-group-celebrates-20-years-of-strategic-communications-for-technology-clients)

![](https://hub.airfoilgroup.com/hubfs/Worldcom%20Global%20Netwroks%202.jpg)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / July 20, 2020

#### [Worldcom Partnership Helps Airfoil Thrive and Grow](https://hub.airfoilgroup.com/blog/worldcom-partnership-helps-airfoil-thrive-and-grow)

[Read more](https://hub.airfoilgroup.com/blog/worldcom-partnership-helps-airfoil-thrive-and-grow)

![](https://hub.airfoilgroup.com/hubfs/iStock-635994168.jpeg)

[Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / May 11, 2020

#### [Calibrating Your Website Conversions To Get You Ahead in 2020](https://hub.airfoilgroup.com/blog/calibrating-your-website-conversions-to-get-you-ahead-in-2020)

[Read more](https://hub.airfoilgroup.com/blog/calibrating-your-website-conversions-to-get-you-ahead-in-2020)

![](https://hub.airfoilgroup.com/hubfs/social-suggested-images/hub.airfoilgroup.comhubfsAF_News_Announcements.jpg)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / January 14, 2020

#### [AIRFOIL GROUP ADDS THREE NEW STAFF MEMBERS](https://hub.airfoilgroup.com/blog/airfoil-group-adds-three-new-staff-members)

[Read more](https://hub.airfoilgroup.com/blog/airfoil-group-adds-three-new-staff-members)

![](https://hub.airfoilgroup.com/hubfs/social-suggested-images/hub.airfoilgroup.comhubfsAF_News_Announcements.jpg)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / November 21, 2019

#### [COMMUNICATIONS AND MARKETING FIRM AIRFOIL GROUP RETAINED BY EOS NORTH AMERICA](https://hub.airfoilgroup.com/blog/communications-and-marketing-firm-airfoil-group-retained-by-eos-north-america)

[Read more](https://hub.airfoilgroup.com/blog/communications-and-marketing-firm-airfoil-group-retained-by-eos-north-america)

![](https://hub.airfoilgroup.com/hubfs/Five%20Minutes.jpg)

[Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news) / November 7, 2019

#### [5 Minutes with a 'Foiler: Lisa Vallee-Smith, CEO & Founder](https://hub.airfoilgroup.com/blog/5-minutes-with-a-foiler-lisa-vallee-smith-ceo-founder)

[Read more](https://hub.airfoilgroup.com/blog/5-minutes-with-a-foiler-lisa-vallee-smith-ceo-founder)

- <https://hub.airfoilgroup.com/blog>
- [1](https://hub.airfoilgroup.com/blog)
- [2](https://hub.airfoilgroup.com/blog/tag/airfoil-news/page/2)
- [3](https://hub.airfoilgroup.com/blog/tag/airfoil-news/page/3)
- [4](https://hub.airfoilgroup.com/blog/tag/airfoil-news/page/4)
- [5](https://hub.airfoilgroup.com/blog/tag/airfoil-news/page/5)
- <https://hub.airfoilgroup.com/blog/tag/airfoil-news/page/3>

### Topics

- [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications)
- [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news)
- [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing)
- [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing)
- [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends)
- [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology)
- [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights)
- [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy)
- [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces)
- [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch)
- [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows)
- [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning)
- [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility)
- [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture)
- [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media)
- [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity)
- [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing)
- [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare)
- [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation)
- [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing)
- [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19)
- [Development (1)](https://hub.airfoilgroup.com/blog/tag/development)
- [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation)
- [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads)

### Recent Posts

### Newsletter

### Topics

- [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications)
- [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news)
- [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing)
- [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing)
- [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends)
- [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology)
- [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights)
- [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy)
- [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces)
- [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch)
- [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows)
- [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning)
- [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility)
- [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture)
- [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media)
- [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity)
- [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing)
- [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare)
- [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation)
- [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing)
- [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19)
- [Development (1)](https://hub.airfoilgroup.com/blog/tag/development)
- [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation)
- [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads)

### Newsletter

### Recent Posts

[![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/)

![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png)

[Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/)

![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group  
32300 Northwestern Highway  
Suite 225  
Farmington Hills, MI 48334

![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400)

![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com) 

<https://www.linkedin.com/company/airfoil/> <https://twitter.com/airfoilgroup> <https://www.facebook.com/Airfoil.Public.Relations/> <https://www.instagram.com/airfoilgroup/>