--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Digital Marketing (2)" description: Digital Marketing | (2) --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/Oops.gif) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / August 1, 2019 #### [The rise of apology marketing: How brands can say sorry like they mean it](https://hub.airfoilgroup.com/blog/the-rise-of-apology-marketing-how-brands-can-say-sorry-like-they-mean-it) [Read more](https://hub.airfoilgroup.com/blog/the-rise-of-apology-marketing-how-brands-can-say-sorry-like-they-mean-it) ![](https://hub.airfoilgroup.com/hubfs/image-7.png) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / July 23, 2019 #### [Hiding Instagram likes isn't a game-changer, but it does change the game](https://hub.airfoilgroup.com/blog/hiding-instagram-likes-isnt-a-game-changer-but-it-does-change-the-game) [Read more](https://hub.airfoilgroup.com/blog/hiding-instagram-likes-isnt-a-game-changer-but-it-does-change-the-game) ![](https://hub.airfoilgroup.com/hubfs/ces-arch2-lg.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / January 8, 2019 #### [5 tips for using social media to stand out on the 2019 CES show floor.](https://hub.airfoilgroup.com/blog/5-tips-for-using-social-media-to-stand-out-on-the-2019-ces-show-floor) [Read more](https://hub.airfoilgroup.com/blog/5-tips-for-using-social-media-to-stand-out-on-the-2019-ces-show-floor) ![](https://hub.airfoilgroup.com/hubfs/GetImage.png) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / November 26, 2018 #### [Why Owned Media is Increasingly Important (and How to Start Developing a Strategy)](https://hub.airfoilgroup.com/blog/why-owned-media-is-increasingly-important-and-how-to-start-developing-a-strategy) [Read more](https://hub.airfoilgroup.com/blog/why-owned-media-is-increasingly-important-and-how-to-start-developing-a-strategy) ![](https://hub.airfoilgroup.com/hubfs/WID_Blog%20Feature_%20300%20x%20215.png) [Retail Marketing](https://hub.airfoilgroup.com/blog/topic/retail-marketing), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Events/Trade Shows](https://hub.airfoilgroup.com/blog/topic/events-trade-shows) / October 1, 2018 #### [Three key takeaways from the 2018 Women in Digital Conference](https://hub.airfoilgroup.com/blog/three-key-takeaways-from-the-2018-women-in-digital-conference) [Read more](https://hub.airfoilgroup.com/blog/three-key-takeaways-from-the-2018-women-in-digital-conference) ![](https://hub.airfoilgroup.com/hubfs/imageforvideo.png) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / August 16, 2018 #### [Three tips for refreshing your LinkedIn profile](https://hub.airfoilgroup.com/blog/three-tips-for-refreshing-your-linkedin-profile) [Read more](https://hub.airfoilgroup.com/blog/three-tips-for-refreshing-your-linkedin-profile) ![](https://hub.airfoilgroup.com/hubfs/Unilever%20Post.png) [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / June 20, 2018 #### [Three of the Biggest Influencer-Marketing Mistakes to Avoid](https://hub.airfoilgroup.com/blog/three-of-the-biggest-influencer-marketing-mistakes-to-avoid) [Read more](https://hub.airfoilgroup.com/blog/three-of-the-biggest-influencer-marketing-mistakes-to-avoid) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/News.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / June 7, 2018 #### [Airfoil Group Launches Peer Digital Agency](https://hub.airfoilgroup.com/blog/airfoil-group-launches-peer-digital-agency) [Read more](https://hub.airfoilgroup.com/blog/airfoil-group-launches-peer-digital-agency) ![](https://hub.airfoilgroup.com/hubfs/social-suggested-images/social-1-300x300.jpg) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / May 30, 2018 #### [Four Stats to Improve Your Social Media Strategy](https://hub.airfoilgroup.com/blog/four-stats-to-improve-your-social-media-strategy) [Read more](https://hub.airfoilgroup.com/blog/four-stats-to-improve-your-social-media-strategy) ![](https://hub.airfoilgroup.com/hubfs/Cryptocurrency.jpg) [Trends](https://hub.airfoilgroup.com/blog/topic/trends), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / May 1, 2018 #### [In Tech Trends We Trust (Or Maybe Not) Part 3 of 3](https://hub.airfoilgroup.com/blog/in-tech-trends-we-trust-3) [Read more](https://hub.airfoilgroup.com/blog/in-tech-trends-we-trust-3) - - [1](https://hub.airfoilgroup.com/blog) - [2](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/2) - [3](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/3) - [4](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/4) - [5](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/5) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) 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