--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Digital Marketing (3)" description: Digital Marketing | (3) --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Technology%201-317100-edited.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / April 12, 2018 #### [In Tech Trends We Trust (or Maybe Not) Part 2 of 3](https://hub.airfoilgroup.com/blog/the-rising-value-of-personal-data) [Read more](https://hub.airfoilgroup.com/blog/the-rising-value-of-personal-data) ![](https://hub.airfoilgroup.com/hubfs/LinkedIn.jpg) [Mobility](https://hub.airfoilgroup.com/blog/topic/mobility), [Healthcare](https://hub.airfoilgroup.com/blog/topic/healthcare), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / March 27, 2018 #### [Three Tips On How To Leverage Your Company’s LinkedIn Page To Drive Leads](https://hub.airfoilgroup.com/blog/three-tips-on-how-to-leverage-your-companys-linkedin-page-to-drive-leads) [Read more](https://hub.airfoilgroup.com/blog/three-tips-on-how-to-leverage-your-companys-linkedin-page-to-drive-leads) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Q4%20Micro%20Blog%201.jpg) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / March 8, 2018 #### [Three Tips on How to Leverage Your Personal LinkedIn Profile to Drive Leads](https://hub.airfoilgroup.com/blog/three-tips-on-how-to-leverage-your-personal-linkedin-profile-to-drive-leads) [Read more](https://hub.airfoilgroup.com/blog/three-tips-on-how-to-leverage-your-personal-linkedin-profile-to-drive-leads) ![](https://hub.airfoilgroup.com/hubfs/2017%20Q3%20Blog%20Import%20File/iStock.598912704-a.jpg) [Trends](https://hub.airfoilgroup.com/blog/topic/trends), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / December 21, 2017 #### [Generation Z and Chatbots: The Perfect Holiday Shopping Match](https://hub.airfoilgroup.com/blog/generation-z-and-chatbots-the-perfect-holiday-shopping-match) [Read more](https://hub.airfoilgroup.com/blog/generation-z-and-chatbots-the-perfect-holiday-shopping-match) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Social%20Engagement%204.jpg) [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / December 14, 2017 #### [‘Tis the Season for Engagements](https://hub.airfoilgroup.com/blog/tis-the-season-for-engagements) [Read more](https://hub.airfoilgroup.com/blog/tis-the-season-for-engagements) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Blog%20Image.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / September 6, 2017 #### [5 tips for using social media to stand out on the CES show floor](https://hub.airfoilgroup.com/blog/5-tips-for-using-social-media-to-stand-out-on-the-ces-show-floor) [Read more](https://hub.airfoilgroup.com/blog/5-tips-for-using-social-media-to-stand-out-on-the-ces-show-floor) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Airfoil%2017.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Trends](https://hub.airfoilgroup.com/blog/topic/trends), [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / August 30, 2017 #### [Airfoil at 17: The 17 Biggest Changes We’ve Seen Since 2000](https://hub.airfoilgroup.com/blog/airfoil-at-17-the-17-biggest-changes-weve-seen-since-2000) [Read more](https://hub.airfoilgroup.com/blog/airfoil-at-17-the-17-biggest-changes-weve-seen-since-2000) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/iStock.816833566a.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / August 24, 2017 #### [5 tips for engaging influencers](https://hub.airfoilgroup.com/blog/5-tips-for-engaging-influencers) [Read more](https://hub.airfoilgroup.com/blog/5-tips-for-engaging-influencers) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Blog%20Image.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / August 17, 2017 #### [CES: Insider tips for scoring media coverage](https://hub.airfoilgroup.com/blog/ces-2018-insider-tips-for-scoring-media-coverage) [Read more](https://hub.airfoilgroup.com/blog/ces-2018-insider-tips-for-scoring-media-coverage) ![](https://hub.airfoilgroup.com/hubfs/2017%20Q3%20Blog%20Import%20File/iStock.598912704-a.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / August 10, 2017 #### [Why you should be investing in social customer support](https://hub.airfoilgroup.com/blog/why-you-should-be-investing-in-social-customer-support) [Read more](https://hub.airfoilgroup.com/blog/why-you-should-be-investing-in-social-customer-support) - - [1](https://hub.airfoilgroup.com/blog) - [2](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/2) - [3](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/3) - [4](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/4) - [5](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/5) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)