--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Insights (2)" description: Insights | (2) --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/Imported_Blog_Media/LVS-Uber-3.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / June 27, 2017 #### [4 simple rules to avoid creating an Uber-toxic work culture](https://hub.airfoilgroup.com/blog/4-simple-rules-to-avoid-creating-an-uber-toxic-work-culture) [Read more](https://hub.airfoilgroup.com/blog/4-simple-rules-to-avoid-creating-an-uber-toxic-work-culture) ![](https://hub.airfoilgroup.com/hubfs/Imported_Blog_Media/CTA-3-300x150.jpg) [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / June 22, 2017 #### [4 tips for defining your brand voice](https://hub.airfoilgroup.com/blog/4-tips-for-defining-your-brand-voice) [Read more](https://hub.airfoilgroup.com/blog/4-tips-for-defining-your-brand-voice) ![](https://hub.airfoilgroup.com/hubfs/2017%20Q3%20Blog%20Import%20File/SMB%204.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / May 11, 2017 #### [3 tips to engage your SMB audience](https://hub.airfoilgroup.com/blog/3-tips-to-engage-your-smb-audience) [Read more](https://hub.airfoilgroup.com/blog/3-tips-to-engage-your-smb-audience) ![](https://hub.airfoilgroup.com/hubfs/Imported_Blog_Media/Award-Liz-P-Blog2.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / April 27, 2017 #### [Before you submit an award, read this](https://hub.airfoilgroup.com/blog/before-you-submit-an-award-read-this) [Read more](https://hub.airfoilgroup.com/blog/before-you-submit-an-award-read-this) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Comms_Featured_1.jpg) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / April 19, 2017 #### [5 tips to avoid death by CTA](https://hub.airfoilgroup.com/blog/5-tips-to-avoid-death-by-cta) [Read more](https://hub.airfoilgroup.com/blog/5-tips-to-avoid-death-by-cta) [Innovation](https://hub.airfoilgroup.com/blog/topic/innovation), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / April 6, 2017 #### [3 lessons from National Entrepreneurship Week](https://hub.airfoilgroup.com/blog/3-lessons-from-national-entrepreneurship-week) [Read more](https://hub.airfoilgroup.com/blog/3-lessons-from-national-entrepreneurship-week) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Storytelling%20Rut.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / April 4, 2017 #### [How to break out of a storytelling rut](https://hub.airfoilgroup.com/blog/how-to-break-out-of-a-storytelling-rut) [Read more](https://hub.airfoilgroup.com/blog/how-to-break-out-of-a-storytelling-rut) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Basketball%20net.jpg) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Culture](https://hub.airfoilgroup.com/blog/topic/culture), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / March 15, 2017 #### [Improve Your March Madness Productivity With Big Data](https://hub.airfoilgroup.com/blog/improve-your-march-madness-productivity-with-big-data) [Read more](https://hub.airfoilgroup.com/blog/improve-your-march-madness-productivity-with-big-data) - - [1](https://hub.airfoilgroup.com/blog) - [2](https://hub.airfoilgroup.com/blog/tag/insights/page/2) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)