--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Marketing Communications (5)" description: Marketing Communications | (5) --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/2020%20Marketer%20eBook/Q4%20Micro%20Blog%201.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / November 28, 2017 #### [How to Ensure Your Brand is Telling the Right Story](https://hub.airfoilgroup.com/blog/how-to-ensure-your-brand-is-telling-the-right-story-0) [Read more](https://hub.airfoilgroup.com/blog/how-to-ensure-your-brand-is-telling-the-right-story-0) ![](https://hub.airfoilgroup.com/hubfs/Q4%202017%20PR%20For%20a%20Digital%20Age/PR%20For%20the%20Digital%20Age%20Box.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / November 21, 2017 #### [The PR Industry Isn’t Failing, But You Might Be](https://hub.airfoilgroup.com/blog/the-pr-industry-isnt-failing-but-you-might-be) [Read more](https://hub.airfoilgroup.com/blog/the-pr-industry-isnt-failing-but-you-might-be) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/CES_featured.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / November 16, 2017 #### [Why CES Is Still Relevant For Consumer Brands: 3 Myths Debunked](https://hub.airfoilgroup.com/blog/is-ces-still-worth-it-for-consumer-brands-three-myths-debunked) [Read more](https://hub.airfoilgroup.com/blog/is-ces-still-worth-it-for-consumer-brands-three-myths-debunked) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Halloween.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / October 31, 2017 #### [Read These Spooktacular PR Horror Stories...If You Dare!](https://hub.airfoilgroup.com/blog/read-these-spooktacular-pr-horror-stories...if-you-dare) [Read more](https://hub.airfoilgroup.com/blog/read-these-spooktacular-pr-horror-stories...if-you-dare) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/PRWeek.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Events/Trade Shows](https://hub.airfoilgroup.com/blog/topic/events-trade-shows) / October 20, 2017 #### [At PRWeek’s “Swipe Right” Conference, Journalists Consider the Perfect Pitch](https://hub.airfoilgroup.com/blog/at-prweeks-swipe-right-conference-journalists-consider-the-perfect-pitch) [Read more](https://hub.airfoilgroup.com/blog/at-prweeks-swipe-right-conference-journalists-consider-the-perfect-pitch) ![](https://hub.airfoilgroup.com/hubfs/Presentation%20Mastery.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Insights](https://hub.airfoilgroup.com/blog/topic/insights), [Events/Trade Shows](https://hub.airfoilgroup.com/blog/topic/events-trade-shows) / September 7, 2017 #### [Death, Heights and Public Speaking? How to Master Your Next Presentation](https://hub.airfoilgroup.com/blog/death-heights-and-public-speaking-how-to-master-your-next-pesentation) [Read more](https://hub.airfoilgroup.com/blog/death-heights-and-public-speaking-how-to-master-your-next-pesentation) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/iStock.816833566a.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / August 24, 2017 #### [5 tips for engaging influencers](https://hub.airfoilgroup.com/blog/5-tips-for-engaging-influencers) [Read more](https://hub.airfoilgroup.com/blog/5-tips-for-engaging-influencers) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Blog%20Image.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / August 17, 2017 #### [CES: Insider tips for scoring media coverage](https://hub.airfoilgroup.com/blog/ces-2018-insider-tips-for-scoring-media-coverage) [Read more](https://hub.airfoilgroup.com/blog/ces-2018-insider-tips-for-scoring-media-coverage) ![](https://hub.airfoilgroup.com/hubfs/2017%20Q3%20Blog%20Import%20File/iStock.598912704-a.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / August 10, 2017 #### [Why you should be investing in social customer support](https://hub.airfoilgroup.com/blog/why-you-should-be-investing-in-social-customer-support) [Read more](https://hub.airfoilgroup.com/blog/why-you-should-be-investing-in-social-customer-support) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/amplifying%20earned%20media.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / July 26, 2017 #### [4 tips for amplifying earned media coverage](https://hub.airfoilgroup.com/blog/4-tips-for-amplifying-earned-media-coverage) [Read more](https://hub.airfoilgroup.com/blog/4-tips-for-amplifying-earned-media-coverage) - - [3](https://hub.airfoilgroup.com/blog/tag/marketing-communications/page/3) - [4](https://hub.airfoilgroup.com/blog/tag/marketing-communications/page/4) - [5](https://hub.airfoilgroup.com/blog/tag/marketing-communications/page/5) - [6](https://hub.airfoilgroup.com/blog/tag/marketing-communications/page/6) - [7](https://hub.airfoilgroup.com/blog/tag/marketing-communications/page/7) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)