--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Planning" description: Planning | --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Success%201.png) [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / April 7, 2020 #### [Setting Priorities When Your Marketing Budget is Slashed](https://hub.airfoilgroup.com/blog/setting-priorities-when-your-marketing-budget-is-slashed) [Read more](https://hub.airfoilgroup.com/blog/setting-priorities-when-your-marketing-budget-is-slashed) ![](https://hub.airfoilgroup.com/hubfs/Meetings%20Image.jpg) [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / March 10, 2020 #### [How to lead an effective meeting](https://hub.airfoilgroup.com/blog/how-to-lead-an-effective-meeting) [Read more](https://hub.airfoilgroup.com/blog/how-to-lead-an-effective-meeting) ![](https://hub.airfoilgroup.com/hubfs/Artboard%201-100.jpg) [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / November 2, 2018 #### [Airfoil Communications Receives Award of Merit at 2018 IABC Detroit Renaissance Awards](https://hub.airfoilgroup.com/blog/airfoil-communications-receives-award-of-merit-at-2018-iabc-detroit-renaissance-awards) [Read more](https://hub.airfoilgroup.com/blog/airfoil-communications-receives-award-of-merit-at-2018-iabc-detroit-renaissance-awards) ![](https://hub.airfoilgroup.com/hubfs/2018%20H2%20Campaign%20-%20Product%20Launch/How%20NOT%20to%20launch%20a%20product%20v.Feature.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / August 14, 2018 #### [How NOT to launch a new product](https://hub.airfoilgroup.com/blog/how-not-to-launch-a-new-product) [Read more](https://hub.airfoilgroup.com/blog/how-not-to-launch-a-new-product) ![](https://hub.airfoilgroup.com/hubfs/Unilever%20Post.png) [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / June 20, 2018 #### [Three of the Biggest Influencer-Marketing Mistakes to Avoid](https://hub.airfoilgroup.com/blog/three-of-the-biggest-influencer-marketing-mistakes-to-avoid) [Read more](https://hub.airfoilgroup.com/blog/three-of-the-biggest-influencer-marketing-mistakes-to-avoid) ![](https://hub.airfoilgroup.com/hubfs/Q4%202017%20-%20Holiday%20Trends%20Blog%20/Slide1.jpg) [Trends](https://hub.airfoilgroup.com/blog/topic/trends), [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Retail Marketing](https://hub.airfoilgroup.com/blog/topic/retail-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / December 15, 2017 #### [Check This List Twice – 3 Insights Every Marketer Needs to Navigate the Holiday Season](https://hub.airfoilgroup.com/blog/check-this-list-twice-3-insights-every-marketer-needs-to-navigate-the-holiday-season) [Read more](https://hub.airfoilgroup.com/blog/check-this-list-twice-3-insights-every-marketer-needs-to-navigate-the-holiday-season) ![](https://hub.airfoilgroup.com/hubfs/Q3%202017%20Campaign%20Content/CES%20Landing%20Page%202%20Background%20Image.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / September 14, 2017 #### [Going to CES? Why your presence isn’t enough.](https://hub.airfoilgroup.com/blog/going-to-ces-why-your-presence-isnt-enough) [Read more](https://hub.airfoilgroup.com/blog/going-to-ces-why-your-presence-isnt-enough) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Painting_feature-1.jpg) [Creativity](https://hub.airfoilgroup.com/blog/topic/creativity), [Planning](https://hub.airfoilgroup.com/blog/topic/planning) / August 3, 2017 #### [Thinking outside of the box, while painting inside the lines](https://hub.airfoilgroup.com/blog/thinking-outside-of-the-box-while-painting-inside-the-lines-2) [Read more](https://hub.airfoilgroup.com/blog/thinking-outside-of-the-box-while-painting-inside-the-lines-2) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/CES_featured.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Planning](https://hub.airfoilgroup.com/blog/topic/planning) / June 22, 2017 #### [CES 2018: You should be planning now!](https://hub.airfoilgroup.com/blog/ces-2018-you-should-be-planning-now) [Read more](https://hub.airfoilgroup.com/blog/ces-2018-you-should-be-planning-now) ![](https://hub.airfoilgroup.com/hubfs/Imported_Blog_Media/Marketing-2.png) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / March 30, 2017 #### [Why future marketers need to be part storyteller, part data scientist](https://hub.airfoilgroup.com/blog/why-future-marketers-need-to-be-part-storyteller-part-data-scientist) [Read more](https://hub.airfoilgroup.com/blog/why-future-marketers-need-to-be-part-storyteller-part-data-scientist) ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)