--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Strategy" description: Strategy | --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/iStock-2114984318%20%281%29.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / March 24, 2026 #### [AI is Rewriting Brand Discovery & Reputation: Here’s How Smart Marketers are Adapting](https://hub.airfoilgroup.com/blog/ai-is-rewriting-brand-discovery-reputation-heres-how-smart-marketers-are-adapting) [Read more](https://hub.airfoilgroup.com/blog/ai-is-rewriting-brand-discovery-reputation-heres-how-smart-marketers-are-adapting) ![](https://hub.airfoilgroup.com/hubfs/top%20agencies.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / March 10, 2026 #### [The Leading Public Relations Agencies for B2B Technology Companies](https://hub.airfoilgroup.com/blog/the-leading-public-relations-agencies-for-b2b-technology-companies) [Read more](https://hub.airfoilgroup.com/blog/the-leading-public-relations-agencies-for-b2b-technology-companies) ![](https://hub.airfoilgroup.com/hubfs/January2026%20Blog%20Option%205%20-%20Hero.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / January 20, 2026 #### [Trust Is the New Currency: Why Executive Visibility Is Now a Marketing Imperative](https://hub.airfoilgroup.com/blog/trust-is-the-new-currency-why-executive-visibility-is-now-a-marketing-imperative) [Read more](https://hub.airfoilgroup.com/blog/trust-is-the-new-currency-why-executive-visibility-is-now-a-marketing-imperative) ![](https://hub.airfoilgroup.com/hubfs/December%20blog%201%20-%20hero%20-%20Option%201.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / December 2, 2025 #### [How Non-traditional Media Channels Will Shape Your Strategy in 2026](https://hub.airfoilgroup.com/blog/how-non-traditional-media-channels-will-shape-your-strategy-in-2026) [Read more](https://hub.airfoilgroup.com/blog/how-non-traditional-media-channels-will-shape-your-strategy-in-2026) ![](https://hub.airfoilgroup.com/hubfs/Holiday%20Option%201%20-%20Hero.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / October 21, 2025 #### [A Gift-Wrapped Guide to Great Holiday Product PR](https://hub.airfoilgroup.com/blog/a-gift-wrapped-guide-to-great-holiday-product-pr) [Read more](https://hub.airfoilgroup.com/blog/a-gift-wrapped-guide-to-great-holiday-product-pr) ![](https://hub.airfoilgroup.com/hubfs/Option%202%20-%20Hero.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / April 8, 2025 #### [How the Right Communications Strategy Can Unlock Business Growth](https://hub.airfoilgroup.com/blog/how-the-right-communications-strategy-can-unlock-business-growth) [Read more](https://hub.airfoilgroup.com/blog/how-the-right-communications-strategy-can-unlock-business-growth) ![](https://hub.airfoilgroup.com/hubfs/iStock-468837845.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / November 19, 2024 #### [The Importance of Having a Data-Driven Communications Strategy](https://hub.airfoilgroup.com/blog/the-importance-of-having-a-data-driven-communications-strategy) [Read more](https://hub.airfoilgroup.com/blog/the-importance-of-having-a-data-driven-communications-strategy) ![](https://hub.airfoilgroup.com/hubfs/iStock-1483946063.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / October 22, 2024 #### [Evaluating and Adjusting your Social Content for Better Engagement](https://hub.airfoilgroup.com/blog/evaluating-and-adjusting-your-social-content-for-better-engagement) [Read more](https://hub.airfoilgroup.com/blog/evaluating-and-adjusting-your-social-content-for-better-engagement) ![](https://hub.airfoilgroup.com/hubfs/iStock-1019729376.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / June 20, 2024 #### [The Value of Research: Six Ways Data Helps Achieve PR and Marketing Success](https://hub.airfoilgroup.com/blog/the-value-of-research-six-ways-data-helps-achieve-pr-and-marketing-success) [Read more](https://hub.airfoilgroup.com/blog/the-value-of-research-six-ways-data-helps-achieve-pr-and-marketing-success) ![](https://hub.airfoilgroup.com/hubfs/iStock-1154261491.jpg) [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / April 30, 2024 #### [Five Ways to Increase the ROI of Your Influencer Marketing Programs](https://hub.airfoilgroup.com/blog/five-ways-to-increase-the-roi-of-your-influencer-marketing-programs) [Read more](https://hub.airfoilgroup.com/blog/five-ways-to-increase-the-roi-of-your-influencer-marketing-programs) - - [1](https://hub.airfoilgroup.com/blog) - [2](https://hub.airfoilgroup.com/blog/tag/strategy/page/2) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) 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