--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Digital Marketing" description: Digital Marketing | --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/woman-on-mobile-phone.png) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Paid Ads](https://hub.airfoilgroup.com/blog/topic/paid-ads), [Strategy](https://hub.airfoilgroup.com/blog/topic/strategy) / April 5, 2021 #### [Four Ways to Prepare Your Facebook and Google Ads for Apple’s iOS 14 Updates](https://hub.airfoilgroup.com/blog/four-ways-to-prepare-your-facebook-and-google-ads-for-apples-ios-14-updates) [Read more](https://hub.airfoilgroup.com/blog/four-ways-to-prepare-your-facebook-and-google-ads-for-apples-ios-14-updates) ![](https://hub.airfoilgroup.com/hubfs/PPC%20on%20Tablet-1.jpg) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / August 26, 2020 #### [Save Money By Spending Less On Paid Search And Paid Social Ads](https://hub.airfoilgroup.com/blog/save-money-by-spending-less-on-paid-search-and-paid-social-ads) [Read more](https://hub.airfoilgroup.com/blog/save-money-by-spending-less-on-paid-search-and-paid-social-ads) ![](https://hub.airfoilgroup.com/hubfs/Social-Media-Conversation-Bubbles.jpg) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / July 9, 2020 #### [Social media changed how we consume content, here’s how content creators can adjust](https://hub.airfoilgroup.com/blog/social-media-changed-how-we-consume-content-heres-how-content-creators-can-adjust) [Read more](https://hub.airfoilgroup.com/blog/social-media-changed-how-we-consume-content-heres-how-content-creators-can-adjust) ![](https://hub.airfoilgroup.com/hubfs/iStock-635994168.jpeg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / May 11, 2020 #### [Calibrating Your Website Conversions To Get You Ahead in 2020](https://hub.airfoilgroup.com/blog/calibrating-your-website-conversions-to-get-you-ahead-in-2020) [Read more](https://hub.airfoilgroup.com/blog/calibrating-your-website-conversions-to-get-you-ahead-in-2020) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/content-marketing.png) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / April 28, 2020 #### [Maximize Your Content ROI: 5 Ways to Get the Most Out of Your Existing Content](https://hub.airfoilgroup.com/blog/maximize-your-content-roi-5-ways-to-get-the-most-out-of-your-existing-content) [Read more](https://hub.airfoilgroup.com/blog/maximize-your-content-roi-5-ways-to-get-the-most-out-of-your-existing-content) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Photos/Success%201.png) [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / April 7, 2020 #### [Setting Priorities When Your Marketing Budget is Slashed](https://hub.airfoilgroup.com/blog/setting-priorities-when-your-marketing-budget-is-slashed) [Read more](https://hub.airfoilgroup.com/blog/setting-priorities-when-your-marketing-budget-is-slashed) ![](https://hub.airfoilgroup.com/hubfs/Meetings%20Image.jpg) [Planning](https://hub.airfoilgroup.com/blog/topic/planning), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Insights](https://hub.airfoilgroup.com/blog/topic/insights) / March 10, 2020 #### [How to lead an effective meeting](https://hub.airfoilgroup.com/blog/how-to-lead-an-effective-meeting) [Read more](https://hub.airfoilgroup.com/blog/how-to-lead-an-effective-meeting) ![](https://hub.airfoilgroup.com/hubfs/Lead%20Nurture%20HubSpot.jpg) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / February 6, 2020 #### [How much money are you wasting not nurturing your leads?](https://hub.airfoilgroup.com/blog/how-much-money-are-you-wasting-not-nurturing-your-leads) [Read more](https://hub.airfoilgroup.com/blog/how-much-money-are-you-wasting-not-nurturing-your-leads) ![](https://hub.airfoilgroup.com/hubfs/inbound_2019_trade_floor.jpg) [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / October 17, 2019 #### [5 Takeaways from Inbound 19](https://hub.airfoilgroup.com/blog/5-takeaways-from-inbound-19) [Read more](https://hub.airfoilgroup.com/blog/5-takeaways-from-inbound-19) ![](https://hub.airfoilgroup.com/hubfs/Gen%20Z%203.jpeg) [Retail Marketing](https://hub.airfoilgroup.com/blog/topic/retail-marketing), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing), [Culture](https://hub.airfoilgroup.com/blog/topic/culture) / August 23, 2019 #### [9 trends and habits of Gen Z](https://hub.airfoilgroup.com/blog/9-trends-and-habits-of-gen-z) [Read more](https://hub.airfoilgroup.com/blog/9-trends-and-habits-of-gen-z) - - [1](https://hub.airfoilgroup.com/blog) - [2](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/2) - [3](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/3) - [4](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/4) - [5](https://hub.airfoilgroup.com/blog/tag/digital-marketing/page/5) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)