--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Product Launch" description: Product Launch | --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/iStock-941166088.jpg) [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / July 30, 2024 #### [Everything You Need to Know About Product-launch Embargoes](https://hub.airfoilgroup.com/blog/everything-you-need-to-know-about-product-launch-embargoes) [Read more](https://hub.airfoilgroup.com/blog/everything-you-need-to-know-about-product-launch-embargoes) ![](https://hub.airfoilgroup.com/hubfs/iStock-1396481772.jpg) [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / May 30, 2024 #### [How to Write a Successful Product Launch Press Release](https://hub.airfoilgroup.com/blog/how-to-write-the-best-product-launch-press-release-1) [Read more](https://hub.airfoilgroup.com/blog/how-to-write-the-best-product-launch-press-release-1) ![](https://hub.airfoilgroup.com/hubfs/iStock-995757216.jpg) [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / April 2, 2024 #### [Five Considerations for Your Product Launch Strategy](https://hub.airfoilgroup.com/blog/five-considerations-for-your-product-launch-strategy) [Read more](https://hub.airfoilgroup.com/blog/five-considerations-for-your-product-launch-strategy) ![](https://hub.airfoilgroup.com/hubfs/iStock-1362936402.jpg) [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / September 6, 2023 #### [5 Steps to a Successful Product Launch](https://hub.airfoilgroup.com/blog/5-steps-to-a-successful-product-launch) [Read more](https://hub.airfoilgroup.com/blog/5-steps-to-a-successful-product-launch) ![](https://hub.airfoilgroup.com/hubfs/Product%20Launch%20Reporters.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / October 19, 2018 #### [Product launch dos and don’ts: Four ways to make a pitch resonate with reporters](https://hub.airfoilgroup.com/blog/product-launch-dos-and-donts-four-ways-to-make-a-pitch-resonate-with-reporters) [Read more](https://hub.airfoilgroup.com/blog/product-launch-dos-and-donts-four-ways-to-make-a-pitch-resonate-with-reporters) ![](https://hub.airfoilgroup.com/hubfs/Blog%20Feature%20-%201200x628-1.png) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / October 4, 2018 #### [The pros and cons of product-launch embargoes](https://hub.airfoilgroup.com/blog/the-pros-and-cons-of-product-launch-embargoes) [Read more](https://hub.airfoilgroup.com/blog/the-pros-and-cons-of-product-launch-embargoes) ![](https://hub.airfoilgroup.com/hubfs/2018%20H2%20Campaign%20-%20Product%20Launch/H2%20Product%20Launch%20Blog%20Photos/Branding%20Blog%20Header_%20900%20x%20215%20(003).png) [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch), [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / September 28, 2018 #### [Why a product launch is a great time to rebrand](https://hub.airfoilgroup.com/blog/why-a-product-launch-is-a-great-time-to-rebrand-and-four-more-signs-its-time-for-a-brand-refresh) [Read more](https://hub.airfoilgroup.com/blog/why-a-product-launch-is-a-great-time-to-rebrand-and-four-more-signs-its-time-for-a-brand-refresh) ![](https://hub.airfoilgroup.com/hubfs/iStock-667315476.jpg) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / September 20, 2018 #### [Four tips when launching your product in the U.S.](https://hub.airfoilgroup.com/blog/four-tips-when-launching-your-product-in-the-u.s) [Read more](https://hub.airfoilgroup.com/blog/four-tips-when-launching-your-product-in-the-u.s) ![](https://hub.airfoilgroup.com/hubfs/iStock-905819004.jpg) [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / September 13, 2018 #### [Five considerations for your product launch communications strategy](https://hub.airfoilgroup.com/blog/five-considerations-for-your-product-launch-communications-strategy) [Read more](https://hub.airfoilgroup.com/blog/five-considerations-for-your-product-launch-communications-strategy) ![](https://hub.airfoilgroup.com/hubfs/2018%20H2%20Campaign%20-%20Product%20Launch/ProdutLaunch%20StoryMedia_Feature.png) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Product Launch](https://hub.airfoilgroup.com/blog/topic/product-launch) / September 7, 2018 #### [8 ways to connect your product with reporters](https://hub.airfoilgroup.com/blog/eight-ways-to-help-your-product-connect-with-reporters) [Read more](https://hub.airfoilgroup.com/blog/eight-ways-to-help-your-product-connect-with-reporters) - - [1](https://hub.airfoilgroup.com/blog) - [2](https://hub.airfoilgroup.com/blog/tag/product-launch/page/2) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)