--- title: "Airfoil insights: Our latest reports, blogs, and analysis. | Technology" description: Technology | --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) ## [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) ### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) ![](https://hub.airfoilgroup.com/hubfs/GVSU%20Biometrics%20blog%20-%20Hero.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology) / July 8, 2025 #### [Using Biometrics to Craft PR Campaigns That Truly Connect: A Conversation with Pioneering Researchers at GVSU](https://hub.airfoilgroup.com/blog/using-biometrics-to-craft-pr-campaigns-that-truly-connect-a-conversation-with-pioneering-researchers-at-grand-valley-state-university) [Read more](https://hub.airfoilgroup.com/blog/using-biometrics-to-craft-pr-campaigns-that-truly-connect-a-conversation-with-pioneering-researchers-at-grand-valley-state-university) ![](https://hub.airfoilgroup.com/hubfs/iStock-1156623026.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / June 19, 2020 #### [Five ways to increase trust through media relations](https://hub.airfoilgroup.com/blog/five-ways-to-increase-trust-through-media-relations) [Read more](https://hub.airfoilgroup.com/blog/five-ways-to-increase-trust-through-media-relations) ![](https://hub.airfoilgroup.com/hubfs/iStock-1001534666.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Trends](https://hub.airfoilgroup.com/blog/topic/trends), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / June 15, 2020 #### [Three essential building blocks for consumer trust](https://hub.airfoilgroup.com/blog/three-essential-building-blocks-for-consumer-trust) [Read more](https://hub.airfoilgroup.com/blog/three-essential-building-blocks-for-consumer-trust) ![](https://hub.airfoilgroup.com/hubfs/iStock-1168012580.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Trends](https://hub.airfoilgroup.com/blog/topic/trends), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / June 8, 2020 #### [What the online world teaches us about brand perception](https://hub.airfoilgroup.com/blog/what-the-online-world-teaches-us-about-brand-perception) [Read more](https://hub.airfoilgroup.com/blog/what-the-online-world-teaches-us-about-brand-perception) ![](https://hub.airfoilgroup.com/hubfs/network-big-data-transfer-picture-id1098410490.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Trends](https://hub.airfoilgroup.com/blog/topic/trends), [Mobility](https://hub.airfoilgroup.com/blog/topic/mobility) / May 30, 2019 #### [Airfoil’s 2019 Tech Trends Report: Your roadmap to the future of technology](https://hub.airfoilgroup.com/blog/airfoils-2019-tech-trends-report-your-roadmap-to-the-future-of-technology) [Read more](https://hub.airfoilgroup.com/blog/airfoils-2019-tech-trends-report-your-roadmap-to-the-future-of-technology) ![](https://hub.airfoilgroup.com/hubfs/ces-arch2-lg.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Trends](https://hub.airfoilgroup.com/blog/topic/trends) / January 15, 2019 #### [CES 2019: Three Tech Trends That Will Test Your Patience](https://hub.airfoilgroup.com/blog/ces-2019-three-tech-trends-that-will-test-your-patience) [Read more](https://hub.airfoilgroup.com/blog/ces-2019-three-tech-trends-that-will-test-your-patience) ![](https://hub.airfoilgroup.com/hubfs/ces-arch2-lg.jpg) [CES](https://hub.airfoilgroup.com/blog/topic/ces), [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) / January 8, 2019 #### [5 tips for using social media to stand out on the 2019 CES show floor.](https://hub.airfoilgroup.com/blog/5-tips-for-using-social-media-to-stand-out-on-the-2019-ces-show-floor) [Read more](https://hub.airfoilgroup.com/blog/5-tips-for-using-social-media-to-stand-out-on-the-2019-ces-show-floor) ![](https://hub.airfoilgroup.com/hubfs/300%20x%20215%20Feature.png) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Airfoil News](https://hub.airfoilgroup.com/blog/topic/airfoil-news), [Events/Trade Shows](https://hub.airfoilgroup.com/blog/topic/events-trade-shows) / August 24, 2018 #### [Michigan’s tech media discuss fixing the talent gap at PRSA Detroit’s Connections & Conversations](https://hub.airfoilgroup.com/blog/michigans-tech-media-discuss-fixing-the-talent-gap) [Read more](https://hub.airfoilgroup.com/blog/michigans-tech-media-discuss-fixing-the-talent-gap) ![](https://hub.airfoilgroup.com/hubfs/social-suggested-images/Automotive2.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Mobility](https://hub.airfoilgroup.com/blog/topic/mobility), [Events/Trade Shows](https://hub.airfoilgroup.com/blog/topic/events-trade-shows) / July 26, 2018 #### [Michigan’s Tech Media Predict the Future of Cars with PRSA Detroit & Airfoil](https://hub.airfoilgroup.com/blog/michigans-tech-media-predict-the-future-of-cars-at-prsa-detroits-connections-conversation) [Read more](https://hub.airfoilgroup.com/blog/michigans-tech-media-predict-the-future-of-cars-at-prsa-detroits-connections-conversation) ![](https://hub.airfoilgroup.com/hubfs/EVS_Blog_Feature%20(002)-1.jpg) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Brand Marketing](https://hub.airfoilgroup.com/blog/topic/brand-marketing) / July 5, 2018 #### [How the EU’s Potential Meme-Banning Copyright Law May Impact Brands](https://hub.airfoilgroup.com/blog/how-the-eus-potential-meme-banning-copyright-law-may-impact-brands) [Read more](https://hub.airfoilgroup.com/blog/how-the-eus-potential-meme-banning-copyright-law-may-impact-brands) - - [1](https://hub.airfoilgroup.com/blog) - [2](https://hub.airfoilgroup.com/blog/tag/technology/page/2) - [3](https://hub.airfoilgroup.com/blog/tag/technology/page/3) - ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Posts ### Newsletter ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Posts [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)