Ideal Buyer / Offering Matrix Worksheet

Do you need to get leadership, marketing, and sales on the same page to meet your growth goals? Download our free planning worksheet to get your stakeholders on the same page and driving real results. Use this worksheet template to get everyone on the same page with who your target audiences are, what products / services you offer, and why your buyers actually care. This Ideal Buyer / Offering Matrix Worksheet will help you:

  • Align on your goals, metrics and objectives

  • Define your audiences and what types of leads and accounts your team really wants

  • Clarify your product / service offerings and how they matter to your target audiences

 

HOW THIS HELPS

Step 1:

Gain alignment with leadership, marketing and sales. Document Who you are trying to win as a customer - What you are trying to sell - How you will market and sell to these prospects - Why it matters to your buyer.

Step 2:

Go deep into your target verticals or audiences and define what does and doesn't make a good prospect. This information is essential to help marketing target and capture leads at the right types of accounts for the sales team.

Step 3:

You know your target audience, now look at your product / service offering through their eyes. What business objective are they trying to solve and how could your product / service solve it? Align your message and value prop to their needs, wants, and pain points.

Get to know Airfoil Digital

DEMAND GEN

DEMAND GEN

We drive and measure results using proven tactics, methodologies, platforms and partnerships. From basics like SEM/SEO to complex attribution models and automation systems. Tools of the trade range from Hubspot to Google Analytics and Tableau. Ultimately though, our success is measured in views, followers, conversions and revenue.

UX

UX

XD or UX should be used surgically - with an eye for engagement and conversion, not necessarily pure delight. We understand that a strong, highly engaging experience is only as good as its content. 

CONTENT

CONTENT

We are natural storytellers, helping craft a conversation and narrative that’s not only enjoyable to hear but easy to share. Most of our time and energy is invested in understanding the audience, their interests, and cultural nuances. We then create content and social dialogues that can connect in new, uniquely relatable ways.

INSIGHTS

INSIGHTS

Our emphasis is on actionable data and providing insights to make better business decisions. We align your data, scorecards, and campaigns to give you clarity and transparency into each stage of the buying process.

TALK TO BEN
HE CAN HELP

Ben_Jessup_Head_Demand_Gen

Ben Jessup

Head of Demand Gen

Airfoil Digital

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