Do people trust your brand? For communicators, establishing a foundation of trust with your target audiences builds loyalty and safeguards the reputation of your brand. Yet, for those in the tech industry, public faith continues to wane as consumers become more skeptical, regulations tighten, and scandals, schemes, and breaches take the spotlight.
The tech industry has proven its products can achieve massive global and societal impact – and quickly. Now, the industry is the victim of its own success.
Whether it’s due to a natural human reaction to companies that have quickly gained immense power or thanks to the negative news cycles overshadowing innovations, growing skepticism and calls for regulation have always been part of massive industry growth.
As other industries have experienced in the past (think banks or politicians), a growing number of people are cautious of the tech industry and are beginning to ask tough questions. This public backlash has been dubbed the Techlash.
But, all is not lost. There are best practices for reestablishing and fostering consumer trust. In this report, you’ll learn:
Many of the tech companies that set out to “change the world” have done just that – often in unexpected and unintended ways. These organizations have succeeded by adopting cultures designed to inspire and reward rapid innovation above all else.
However, the same culture that has helped scrappy startups excel probably shouldn’t apply to some of the most influential companies in today’s world -- and consumers are noticing.
From professors to professionals, the experts all agree: it’s impossible to please everyone, but there are still great opportunities for businesses and communicators to develop trustworthy connections with core audiences.
With an integrated approach, Airfoil Group will help you audit your strategy to avoid techlash and align your branding, communications and marketing efforts.
We want you to get a lot of benefit from your consultation with us. We'll structure our conversation to ensure that we: