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ROYAL OAK, MICH., September 23, 2019 – Airfoil Group, an independent public relations and marketing communications firm serving emerging and leading technology companies, has added four new employees to its roster of specialists supporting the Airfoil Communications and Airfoil Digital divisions:

  • Chris Austin, Senior Media Relations Specialist, Airfoil Communications
  • Sarah Masters, Senior Project Manager, Airfoil Digital
  • Jessie LeTarte, Media Relations Specialist, Airfoil Communications
  • Heather Pruitt, Social Media Specialist, Airfoil Communications

“Each of these individuals fills a strategic role within our organization to better service the needs of our clients and help them successfully launch their businesses, brands, and products in a meaningful, impactful way,” said Keith Donovan, president of Airfoil Communications. “Chris, Sarah, Jessie and Heather bring a high degree of experience, energy, and creativity to their respective roles, and we’re excited for them to make an immediate impact on our agency and the work we conduct on behalf of our clients.”

Chris AustinAs a Senior Media Relations Specialist, Austin is responsible for media relations strategy development, implementation and execution on behalf of clients such as Bosch North America, the Michigan State Housing Development Authority (MSHDA), Village Green, relayr and more. He has nearly a decade of communications and media relations experience working with clients across multitude of industries, and his efforts in launching a new architectural design                                                 concept was named a co-winner of PR News’ 2018 Digital PR Awards in the                                                     category of Digital Marketing Campaign ($100,000 and under).

Sarah MastersMasters, who has worked in project management for over 10 years at companies like ePrize/HelloWorld, Doner, Assembly Media and Tweddle Group, oversees project requirements, client expectations and agency resources to ensure the successful delivery of digital marketing initiatives as a senior project Manager. She has previously worked with clients such as Ford, Coca-Cola, Microsoft, and Proctor & Gamble.

Jessie LaTarteLeTarte joins Airfoil as a media relations specialist, where she is responsible for the implementation and execution of media relations strategies for clients such as Bosch North America, relayr, MSHDA and Roam HR. She previously served as an account executive at Washington, D.C.-based Stratacomm’s Detroit office, where she was primarily responsible for media relations and measurement for Nissan North America.  

Heather PruittIn her role as a Social Media Specialist, Pruitt provides social content creation, channel management, social strategy recommendations and more to Airfoil clients, including MSHDA and Peloton. She previously served as a social media intern for LifeBUILDER’s Detroit and Ann Arbor-based TechStak. She also worked in the marketing office at Eastern Michigan University as the marketing student assistant, where she helped with social media, media                                                              relations and event coordination. 

 To learn more about Airfoil Group’s services, client successes, and career opportunities, visit

About Airfoil Group

Airfoil is the agency for launching businesses, brands, and products. Airfoil is recognized for delivering strategic solutions built on research-driven insights and calculated creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business markets, and with target audiences through traditional and emerging channels. Airfoil’s team of progressive account professionals and vital Worldcom partners apply a multidisciplinary lens to client communication challenges.

Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists such as O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.