Royal Oak, Mich. – September 5, 2018 – Airfoil Group, an independent technology-focused PR and marketing communications firm, announced today that it has been selected as a finalist for a PR News Platinum Award in the category of Re-branding/Repositioning for its work with Village Green. The agency’s nominated program, “Airfoil Group and Village Green Reimagining Distinctive Living,” centered around a multifaceted research study which spoke to the Detroit-based property management company’s three defined audiences of associates, renters and institutional investors.
The award from PR News, which serves the communications, public relations and marketing community within corporations, agencies, nonprofits, and governmental organizations, recognizes an agency’s efforts to effectively reinvent a brand, allowing its client to become highly recognized and well-received by its target audience.
The distinction is one of several awards Airfoil has earned in recent years for its ability to develop relevant and attention-grabbing content that speaks to the market needs for technology-focused clients.
“We are honored to be recognized as a Platinum PR Awards finalist, showcasing our agency’s unique ability to partner with our clients to execute strategic, integrated communications and marketing programs,” said Airfoil CEO Lisa Vallee-Smith. “We are proud of the results of this campaign. It serves as a compelling case study, validating our disciplined and creative approach to brand development and messaging.”
By guiding Village Green’s new leadership through a series of data-based audits and studies through the campaign, Airfoil has been able to assist its client in developing new corporate messaging, boost corporate morale and tangibly drive both leads and sales.
“Successful and award-winning work requires a strong partnership, and that is exactly what we have with our client Village Green,” said Airfoil Vice President Jeff Lutz, who served as a lead on the project. “A sound strategy based on smart insights, together with bold creative and sharp execution, have enabled us to achieve this industry-wide attention and honor.”
The PR News Platinum Awards celebrate the ingenuity and leadership behind the year's most outstanding communications initiatives from across the globe. Platinum PR Award winners set industry benchmarks for excellence across all areas of PR.
Winners and honorable mentions will be celebrated at an awards luncheon on Friday, September 21, 2018, at the Grand Hyatt in New York City.
About Airfoil Group
Airfoil is an independent public relations and marketing communications firm that has served as the perceptual architect for many of the world’s best-known technology brands. With offices in tech-rich regions including Detroit, Silicon Valley and New York, Airfoil Public Relations is recognized for delivering strategic solutions built on research-driven insights and calculated, creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business markets, and with target audiences through traditional and emerging channels.
Airfoil’s team of progressive account professionals and vital global partners apply a multidisciplinary lens to client communication challenges, providing content development, design, digital marketing, research, public relations, advertising and social media services to help meet their objectives. The firm elevates positioning for brands across consumer, enterprise, health care, auto and industrial segments.
Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.