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ROYAL OAK, Mich., February 13, 2018 – Airfoil Group, a marketing communications and public relations agency for global technology businesses, today announced the promotion of Jeff Lutz to the role of vice president.

Prior to assuming his new role, Lutz served as account director where he led the strategy and programming for several key agency accounts, including Village Green, Seraph Biosciences, and Tata Technologies. In his new position as vice president, he is responsible for providing strategic counsel to existing accounts and driving new business growth for the agency, in addition to identifying opportunities for expanding the agency’s service offerings.

Lutz“I’m beyond excited to be named vice president at Airfoil,” said Lutz. “I am energized by my new role on the agency management team as we continue to deliver the innovative work we’re best known for while evolving the agency into the next era of marketing and public relations.”

Lutz’s career began at Airfoil more than 10 years ago, where he honed his account service, marketing, and corporate communication skills on accounts like Microsoft. He later went on to hold a series of marketing and public relations director roles before returning to Airfoil in February 2017. Lutz is a graduate of Syracuse University, where he received a bachelor’s degree in broadcast journalism and marketing.

“Jeff’s advocacy and passion for the work we do as an agency greatly benefits both our staff and the businesses we represent,” said Lisa Vallee-Smith, CEO, Airfoil. “He truly embodies Airfoil’s core values and I’m looking forward to seeing the amazing results he will continue to drive as vice president.”

About Airfoil 

Airfoil is an independent public relations and marketing communications firm that has served as the perceptual architect for many of the world’s best-known technology businesses. Airfoil is recognized for delivering strategic solutions built on research-driven insights and calculated, creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business markets, and with target audiences through traditional and emerging channels.

Airfoil’s team of progressive account professionals and vital global partners apply a multidisciplinary lens to client communication challenges, providing content development, design, digital marketing, research, public relations, advertising and social media services to help meet their objectives. The firm elevates positioning for brands across consumer, enterprise, health care, auto and industrial segments.

Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and Advertising Age “Best Places to Work.”