Company branding campaign recognized for highest honors under the “Print Media, Integrated Marketing” category
Royal Oak, Mich., May 13, 2019 – Airfoil Group was recently awarded the Hermes Creative Platinum Award in the competition’s “Print Media, Integrated Marketing” category for its company branding campaign it conducted on behalf of client, Village Green. After changing its leadership and its business model, national property-management company Village Green needed a brand that reflected its growth and transformation. Airfoil embarked on a multi-step journey to articulate Village Green’s evolution and the traits that made the brand truly distinct through its Reimagining Distinctive Living campaign.
Airfoil Group also received the Gold Award in the competition’s “Electronic Media/Social Media/Interactive Media – Social Media" category for its work with the Michigan State Housing Development Authority (MSHDA) and the State Historic Preservation Office (SHPO) by supporting the development of the Michigan Fall Road Trip influencer campaign. The goal of the campaign was to highlight MSHDA/SHPO’s mission of helping to protect and preserve historic properties and showcase all of the beauty Michigan has to offer residents and guests through curated content developed and promoted by local influencers via their social media channels, and through owned channels.
Airfoil provides branding, and media relations support to Village Green and media relations, digital media and marketing communications support to the Michigan State Housing Development Authority.
The Hermes Creative Awards is an international competition for creative professionals involved in the conceptualization, writing and design of traditional communications materials and programs, and emerging technologies. The awards are given to marketing and communication professionals who contribute their unique talents to public service and charitable organizations and are administered and judged by the Association of Marketing and Communications Professionals.
“We’re thrilled to receive this recognition because it showcases Airfoil’s expertise in developing creative, cutting-edge campaigns for our clients,” said Keith Donovan, Airfoil Communications president. “The Reimagining Distinctive Living campaign and the Michigan Fall Road Trip campaign are two distinctly unique programs developed to drive brand awareness and affinity among internal stakeholders and external audiences.”
Airfoil delivers strategic public relations and marketing communications services to leading and emerging technology-oriented companies.
About Village Green
Founded in 1919, Village Green is an award-winning Detroit-based property management company serving more than 90 cities throughout the United States. With nine offices nationwide, located in Baltimore/D.C., Connecticut, Detroit, Chicago, Cincinnati, Dallas, Minneapolis, St. Louis and Scottsdale, Village Green's hospitality-based business model is focused on delivering exceptional living through passionate service. The company operates approximately 40,000 units. Village Green is led by a team of industry-recognized, award winning professionals, who take great pride in delivering authentic experiences through valued relationships, tailored amenities and uncompromised five-star hospitality quality level service.
The Michigan State Housing Development Authority (MSHDA), established in 1966, provides financial and technical assistance through public and private partnerships to create and preserve safe and decent affordable housing, engage in community economic development activities, develop vibrant cities, towns and villages, and address homeless issues. Michigan State Historic Preservation Office’s main function is to provide technical assistance to local communities in their efforts to identify, evaluate, designate, interpret, and protect Michigan's historic above- and below-ground resources.
About Airfoil Group
Airfoil Communications is a creative marketing and public relations firm with talented professionals in Detroit. We partner with cutting-edge companies that believe in the power of communications. Our peer agency, Airfoil Digital, generates ongoing demand for your business by activating meaningful content, creating engaging experiences and driving curated traffic. For more information please call 866.AIRFOIL or visit us at www.airfoilgroup.com.