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ROYAL OAK, MICH., July 13, 2021 – Airfoil Group, an independent public relations firm and marketing agency serving emerging and established businesses, brands and products, is pleased to announce four new clients:, Aristeo Construction, Nucleus Research, Triax and Tweddle Group.


“This past year has dramatically changed how most companies do business. It has never been more critical to communicate shifting priorities, introduce service offerings and reinforce key values with stakeholders,” said Keith Donovan, President of Airfoil Communications. “Brands in diverse industries are increasingly turning to our team of seasoned experts in media relations, digital marketing and demand generation to more effectively tell their stories in this new landscape.”


Airfoil Group is excited to welcome the following companies to its client portfolio.


Aristeo Construction – Aristeo is one of the nation’s largest general contractors serving manufacturing, energy, industrial, and commercial customers, and providing a comprehensive suite of construction solutions, including general contracting, construction management, and more. Their in-house skilled trades workforce performs high-quality self perform services across seven trades, including concrete, steel fabrication, and steel erection. Aristeo focuses on doing the work right and exceeding our customer’s expectations in safety, budget, schedule, and quality. Aristeo is also a WBENC-certified business, and now is one of the country’s largest WBENC-certified general contractors.


Nucleus Research – A leading provider of investigative, case-based research and advisory services since 2000, Nucleus Research takes an ROI-focused approach to technology research. Offering unique insights into the real-world value of business technology, Nucleus Research advises vendors and organizations on the best solutions for their needs.


Triax – Triax delivers a fully connected loT worksite platform through a proprietary network designed for industries such as construction, energy, oil & gas, manufacturing, mining, heavy industrial and other challenging IT environments. Its Spot-r suite of wearable solutions addresses diverse digital needs, providing data-driven visibility to elevate worksite safety, efficiency and security, while mitigating health and safety risks. Triax enables intelligent, actionable insights, helping firms work safer and smarter.

Tweddle Group – Tweddle Group specializes in product support for technicians, manufacturers and end users. From product information to diagnostic tools to powerful helpdesk solutions, Tweddle Group helps companies use their information more efficiently to create seamless, satisfying product experiences.

“As new technology emerges and evolves, so too does Airfoil. Airfoil Group just surpassed its 20th anniversary, and as a result, we’ve been able to successfully rebrand ourselves to better serve our clients in the competitive landscape that is strategic communications and marketing,” said Jon Pielak, president of Airfoil Digital. “Working with some of the biggest trailblazers in their respective industries, Airfoil Group is looking forward to offering our insight and helping our clients exceed their business goals.”


To learn more about Airfoil Group’s services, client successes and career opportunities, visit

About Airfoil Group

Commemorating 20 years as an independent PR and marketing agency, Airfoil Group is a marketing engine for businesses, brands and products. Woman-owned and WBENC/SBA-certified, Airfoil is comprised of two firms: Airfoil Communications, which builds brand awareness and engagement through third-party advocacy and creative services, and Airfoil Digital, which specializes in user engagement and experience, demand generation and digital marketing programs.

Airfoil’s team of professionals and its Worldcom partners around the globe apply a multidisciplinary lens to client communication challenges. Airfoil provides clients with content development, design, digital marketing, media relations, public relations, research, advertising and social media services that drive measurable growth for brands across several industry segments.

Since its founding in 2000, Airfoil has built a strong reputation and earned recognition on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.”


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