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Royal Oak, Mich., December 20, 2018 – Airfoil Group, an independent technology-focused PR and marketing communications group comprised of Airfoil Communications and Airfoil Digital, today announced the addition of three new tech clients: Atlas Oil Company, Avalon Technologies and bb7.

“We’re excited to partner with three clients who are all leaders in their respective industries,” said Lisa Vallee-Smith, CEO of Airfoil Group. “Through these partnerships, we look forward to driving real business results for these companies by tapping into our PR, marketing communications and digital expertise.”

Atlas Oil Company: Atlas Oil, headquartered in Taylor, Michigan, offers single-source solutions for fuel, transportation and logistics. The company is one of the largest fuel distributors in the U.S., delivering more than 1 billion gallons of fuel annually to customers in 47 states. The company’s experienced team uses a wide range of innovative and industry-leading technologies, and its fleet is the safest in its class. Atlas Oil operates over a large geographic footprint to seamlessly service its customers’ diverse commercial-fueling needs.

Avalon Technologies: Avalon Technologies, Inc. is a 17-year IT solutions and consulting firm based in Michigan. Avalon provides extensive remote and on-site professional IT services.  These services include cloud hosting, managed services, data security and protection, disaster recovery, business continuity, virtualization, and networking. The company’s client base includes several universities, professional sports organizations, local and county governments, and service companies of all sizes.

bb7: bb7 is a product-design and -development firm headquartered in Madison, Wisconsin. Its talented team provides best-in-class capabilities in user research, design, engineering (mechanical, electrical, systems and software), prototyping, product/material testing and commercialization. The company serves start-ups through Fortune 500 companies with expertise and results in the areas of medical, dental, transportation, consumer and industrial.  


About Airfoil Group (

Airfoil Group is comprised of Airfoil Communications and Airfoil Digital. Airfoil Communications is a creative marketing and public relations firm that partners with cutting-edge companies that believe in the power of communications. Its peer agency, Airfoil Digital, generates ongoing demand for businesses through meaningful content, engaging experiences and driving curated traffic. As trusted advisors for many of the world’s visionary technology brands, we develop strategies that maximize clients’ competitive advantages in local, national and global business markets. Based in Detroit, Airfoil also has offices in New York and Silicon Valley.



Elise Shire

Airfoil Group

(248) 304-1439