Royal Oak, Mich. – November 2, 2018 – Airfoil Communications, an independent technology-focused PR and marketing communications firm, was honored with an Award of Merit in the Communication Management/Change Communication category at the International Association of Business Communicators (IABC) Detroit Renaissance Awards ceremony. The award-winning campaign was developed on behalf of property management company Village Green.
For its campaign, the Airfoil team developed a brand repositioning plan to help Village Green align its business goals with its marketing objectives during a transitional time in the company. The communications campaign included a research program which spoke to Village Green’s employees and stakeholders, in addition to a national study addressing renter trends.
By guiding Village Green’s new leadership through a series of data-based audits and studies through the campaign, Airfoil helped its client bolster its social channels, develop new corporate messaging, boost corporate morale and tangibly drive both leads and sales.
“We are honored to be recognized by such a distinguished organization as IABC Detroit,” said Airfoil CEO Lisa Vallee-Smith. “Most importantly, we are thrilled to have supported Village Green in achieving their business and repositioning objectives.”
The IABC Detroit Renaissance Awards have recognized exceptional communicators in Michigan for over 37 years. For more information, visit www.iabcdetroit.org.
About Airfoil Group
Airfoil is an independent public relations and marketing communications firm that has served as the perceptual architect for many of the world’s best-known technology brands. With offices in tech-rich regions including Detroit, Silicon Valley and New York, Airfoil Public Relations is recognized for delivering strategic solutions built on research-driven insights and calculated, creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business markets, and with target audiences through traditional and emerging channels.
Airfoil’s team of progressive account professionals and vital global partners apply a multidisciplinary lens to client communication challenges, providing content development, design, digital marketing, research, public relations, advertising and social media services to help meet their objectives. The firm elevates positioning for brands across consumer, enterprise, health care, auto and industrial segments.
Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.
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