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Agency appoints new president, mobilizes teams and leadership around client satisfaction and services.

Royal Oak, Mich., September 17, 2018 – Airfoil Communications, an independent technology-focused PR and marketing communications firm, today announced a reorientation of its team and resources to provide diversified services to best meet its clients’ evolving needs.

“We are in the first year of a three-year strategic plan that aims to expand Airfoil’s services offering and satisfy our clients in three ways,” said Lisa Vallee-Smith, CEO of Airfoil Group. “First was the creation of a digital marketing agency that both builds on and diversifies away from traditional public relations offerings. Next, we restructured the delivery and leadership of core services to create efficiencies and accountability for both internal and external stakeholders. And lastly was the creation of a new holding company, Airfoil Group, that will seek out and invest in additional services, technologies and people to accelerate the business amid sweeping industry changes across the marketing spectrum.”

In Airfoil Communications restructuring, the role of President has been succeeded from Lisa Vallee-Smith -- who held both CEO and president roles previously -- to Keith Donovan, former senior vice president. Vallee-Smith will now serve as CEO of Airfoil Group, overseeing the business strategy for Airfoil Communications and Airfoil Digital. In addition, Sharon Neumann, previously senior vice president of finance & administration, has been promoted to chief operating officer of Airfoil Group.

The client-centric reorganization has also created new leadership opportunities for other key agency members, including:

  • Amy Bryson holds the newly-created role of senior vice president of content and social media strategy. In this role, Bryson will lead the social, content, and creative specialties at the agency, including copywriting, design, influencer marketing and branding.
  • Leah Haran is in a new role as senior vice president of strategy and media relations. In this role, Haran will lead media relations initiatives, focused on insight-driven strategies and research. This specialty area includes media relations, spokesperson training, press tour management, and crisis management.
  • Jeff Lutz is in the new role of vice president of client experience. In this role, Lutz will focus on the overall staffing, planning, management, program execution and satisfaction of accounts and projects.

“For many years, marketing functioned at the top of the traditional funnel. The massive transformation of the marketing industry -- everything from marketing technology and digital platforms to an increasingly consolidated news media landscape and shifts in non-traditional media buying – ushered in a new era for our agency and a need to diversify to address the changing needs of our clients,” said Keith Donovan, president of Airfoil Communications. “Airfoil Communications, together with its peer agency Airfoil Digital, offers services to address the entire business spectrum, from generating awareness to driving purchase decisions and customer loyalty for fast growing, dynamic technology businesses.”

Airfoil recently won a prestigious 2018 Silver Anvil award presented by the Public Relations Society of America for its lead-generation campaign on behalf of the Michigan State Housing Development Authority (MSHDA). Additionally, Airfoil was named as a finalist for a 2018 PR News Platinum Award in the category of re-branding/repositioning for its work with Village Green, as well as a finalist for a 2018 North America SABRE Award for its lead-generating content marketing campaign with Microsoft.

About Airfoil Group (

Airfoil Group is comprised of Airfoil Communications and Airfoil Digital. Airfoil Communications is a creative marketing and public relations firm that partners with cutting-edge companies that believe in the power of communications. Peer agency, Airfoil Digital, generates ongoing demand for businesses by activating meaningful content, creating engaging experiences and driving curated traffic. As trusted advisors for many of the world’s best-known and visionary technology brands, we develop strategies that maximize clients’ competitive advantages in local, national and global business markets, through traditional and emerging channels. Based in Detroit, Mich., Airfoil also has offices in New York and Silicon Valley.



Elise Shire

Airfoil Group

(248) 304-1439