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Airfoil Digital will provide complementary marketing solutions for businesses looking to expand and engage new digital audiences.

Royal Oak, Mich., June 7, 2018 – Airfoil Group, specializing in public relations and marketing communications for both leading and emerging technology businesses, today announced the start-up of a new peer agency, Airfoil Digital, which specializes in creating digital strategies for Airfoil clients as well as for digitally-minded marketers. Jon Pielak has been named president of Airfoil Digital. The new sister agency will specialize in three key areas: creating engaging experiences, architecting meaningful content and generating audience visibility through CX (customer experience), UX (user experience) content marketing and demand generation.

“We’re in a constant state of reinvention here,” said Airfoil Group CEO Lisa Vallee-Smith, “just like our clients. They look to Airfoil to drive them in new directions, expand their outreach and engage users in new and unique ways. We’re well-positioned to execute even more deeply in these specific areas of focus and are thrilled to have Jon lead Airfoil Digital with his depth and breadth of knowledge in these disciplines. I'm excited for our clients and for our collective teams.”

With more than 20 years of tech and design experience, Pielak has helped dozens of growing start-ups and tech entrepreneurs to launch products and engage with markets. Prior to joining Airfoil Digital, Pielak ran his own digital consultancy company, Empathic. Before forming Empathic, Pielak served as Managing Director at Vectorform, a digital product invention company. Previously, he was Vice President of User Experience at ecommerce and mobile payment company North American Bancard.

“Airfoil Group was born and raised in technology and we share a similar commitment to embracing a digital future,” said Pielak. “With their honed public relations storytelling strategies for technology businesses, I hope to redefine what’s possible when it comes to new and cutting-edge digital marketing services for our clients.”

In year one, Airfoil Digital will invest time and resources toward Airfoil Group’s SMB and mid-market clients, helping them identify unique opportunities to become disruptors in their space. “I look forward to sharing Airfoil Digital’s progressive approach. Building upon the foundation established by Airfoil Group, we’ll unlock something special as we deliver engaging experiences and immersive campaigns for our clients," said Pielak.

About Airfoil Group (

Airfoil is an independent public relations and marketing communications firm that has served as the perceptual architect for many of the world’s best-known technology brands. With offices in tech-rich regions including Detroit, Silicon Valley and New York, Airfoil is recognized for delivering strategic solutions built on research-driven insights and calculated, creative communication risks. The firm develops strategies that maximize clients’ competitive advantages in local, national and global business markets, and with target audiences through traditional and emerging channels.  

Since its founding in 2000, Airfoil has built a reputation for results and earned its placement on prestigious industry lists like O’Dwyer’s “Top 50 Independent Public Relations Firms,” The Holmes Report “Top 12 Technology Firms,” and Advertising Age “Best Places to Work.” The firm has earned numerous accolades including PRNews “Small Agency of the Year,” PRSA’s “Silver Anvil Award of Excellence” and “Silver Anvil Award of Commendation,” and multiple Hermes Creative awards.