--- title: Why it’s important to speak the Millennial’s language description: Why it’s important to speak the Millennial’s language image: https://hub.airfoilgroup.com/hubfs/2017%20Q3%20Blog%20Import%20File/Q4%20Micro%20Blog%202.jpg --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Articles [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications), [Digital Marketing](https://hub.airfoilgroup.com/blog/topic/digital-marketing) ## [Why it’s important to speak the Millennial’s language](https://hub.airfoilgroup.com/blog/why-its-important-to-speak-the-millennials-language) By Airfoil Group Millennials are already making their mark on the workforce. From flexible schedules to unlimited vacation time, this group, now numbering 75.4 million, isn’t shy about wanting to change the workplace Baby Boomers helped to sculpt. We can expect to see continued changes at all levels of every organization as a direct result of Millennial impact. We also can expect these changes to be swift and disruptive. Below we take a quick look at potential changes that future marketers and their leaders will encounter as we look towards 2020 – a time when older Millennials will rise to executive positions and younger Millennials will come into the workforce with an entirely new set of expectations and skills.  **Prediction Snapshots:** **Marketing will require new skill sets as it aims to evolve with other communication disciplines, like journalism.** It has already changed significantly in the last 10 years; looking ahead to 2020 and beyond will be no different. Millennials will have a renewed appreciation for hard hitting investigative journalism and deeper, more thoughtful messages – shaping the marketing communications approach. **Higher education will become divided into first-tier national universities and well-funded public universities.** Options for alternative higher education at the lower end of the market proliferate in the form of two-year degrees, specialization and certifications as students seek to reduce the time spent away from the marketplace and wrap their education plans into their work timetable. **Recommendation for the 2020 Marketer:** Messages intended to reach Millennials will need to take on new forms, taking into consideration the generation’s preferences, educational backgrounds and intricacies to guide them toward the purchase path. In our 2020 Marketer eGuide, our experts share more insights to help you better prepare for the next decade.    [![Airfoil 2020 Marketer eGuide](https://no-cache.hubspot.com/cta/default/455756/8ef232a4-4ea8-46d3-8599-be51120f3e8b.png)](https://cta-redirect.hubspot.com/cta/redirect/455756/8ef232a4-4ea8-46d3-8599-be51120f3e8b) ![Airfoil Group](https://hub.airfoilgroup.com/hubfs/Untitled-1.jpg) Written by [Airfoil Group](https://hub.airfoilgroup.com/blog/author/airfoil-group) @airfoilgroup ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Articles ### Newsletter #### Related posts [![Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/hubfs/iStock-1507425743.jpg)](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / May 19, 2026 ##### [Beyond Brand Awareness: A Playbook for Proving Earned Media ROI in B2B Tech](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) By Angela Leon [Read more](https://hub.airfoilgroup.com/blog/beyond-brand-awareness-a-playbook-for-proving-earned-media-roi-in-b2b-tech) [![What is Substack? 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And Why Does It Matter for Your Communications Plan?](https://hub.airfoilgroup.com/blog/what-is-substack-and-why-does-it-matter-for-your-communications-plan) By Airfoil Group [Read more](https://hub.airfoilgroup.com/blog/what-is-substack-and-why-does-it-matter-for-your-communications-plan) [![The Future of Public Relations: USC Annenberg’s 2025 Global Communication Report](https://hub.airfoilgroup.com/hubfs/future%20of%20PR%20blog%20-%20Hero%20%E2%80%93%201.jpg)](https://hub.airfoilgroup.com/blog/the-future-of-public-relations-usc-annenbergs-2025-global-communication-report) [Marketing Communications](https://hub.airfoilgroup.com/blog/topic/marketing-communications) / June 24, 2025 ##### [The Future of Public Relations: USC Annenberg’s 2025 Global Communication Report](https://hub.airfoilgroup.com/blog/the-future-of-public-relations-usc-annenbergs-2025-global-communication-report) By Airfoil Group [Read more](https://hub.airfoilgroup.com/blog/the-future-of-public-relations-usc-annenbergs-2025-global-communication-report) ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Articles [![Asset 3@3x-100f 1](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png "Asset 3@3x-100f 1")](https://hub.airfoilgroup.com/) ![Worldcom logo](https://airfoilgroup.com/wp-content/uploads/2024/03/airfoil-footer-logos-2024.png) [Our Work](https://airfoilgroup.com/case-studies/) [Solutions](https://airfoilgroup.com/services/) [Culture](https://airfoilgroup.com/process/) [Insights](https://hub.airfoilgroup.com/blog) [Careers](https://airfoilgroup.com/about/) [Partner with us](https://airfoilgroup.com/contact/) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-map-pin--red.svg) Airfoil Group 32300 Northwestern Highway Suite 225 Farmington Hills, MI 48334 ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-phone--red.svg) [+1-248-304-1400](tel:+12483041400) ![](https://airfoilgroup.com/wp-content/themes/wordpress-theme/dist/images/icons/icon-email--red.svg) [hello@airfoilgroup.com](mailto:hello@airfoilgroup.com)