As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their brands stand out, all with the same goal in mind: securing great media coverage. You may have the coolest new gadget or an interesting announcement, but without a sound strategy or defined goals, you’ll likely get lost in the crowd. With thousands of announcements occurring simultaneously, even seasoned marketers can struggle breaking through the CES noise. How do you solve this problem? Connect with reporters in a meaningful way. Every reporter has a different style or preference, but they often have similar CES experiences. While we work to secure visibility and interest, journalists are just as busy juggling deadlines in between events and briefings. Doing everything in your power to help them manage their time effectively can mean greater chances of coverage and a pleasant experience amid the chaos – a win/win if you ask us. Want to learn more? We asked a group of writers, photographers and editors with a combined 45 years of experience covering CES for their advice on how companies can make the biggest impact at the show. Download this eGuide now for their insider tips.
