--- title: 5 Automotive Marketing Trends for 2018 description: Airfoil Group, and HBI, teamed up to conduct a survey of automotive communicators to determine influential trends currently making waves in their regions. image: https://hub.airfoilgroup.com/hubfs/5%20Auto%20Communicator%20Trends%202018-1.jpg --- ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Newsletter ### Recent Articles [![Airfoil Group](https://dev-airfoil-rebrand-2020.pantheonsite.io/wp-content/uploads/2020/05/Asset-3@3x-100f-1.png)](https://airfoilgroup.com/) [PR · Marketing · Digital](https://airfoilgroup.com/) - [Our Work](https://airfoilgroup.com/our-work) - [Solutions](https://airfoilgroup.com/services) - [Culture](https://airfoilgroup.com/culture) - [Insights](https://hub.airfoilgroup.com/blog) - [Careers](https://airfoilgroup.com/airfoil-careers) - [Partner with us](https://airfoilgroup.com/partner-with-us) [Mobility](https://hub.airfoilgroup.com/blog/topic/mobility) ## [5 Automotive Marketing Trends for 2018](https://hub.airfoilgroup.com/blog/5-automotive-marketing-trends-for-2018) By Airfoil Group From connectivity and Industry 4.0 to self-driving vehicles, 2018 will go down as the most exciting and disruptive year in automotive history. Alongside these tech advancements, the role of automotive communicators is also primed for a transformation, including the need for well-defined brand voices and smart strategies for standing out in a rapidly changing industry.   To learn more, Airfoil Group, a public relations and marketing communications agency for global technology brands and [HBI](http://www.hbi.de/en), an international PR and marcom agency, teamed up to conduct a survey of automotive communicators from North America, Europe and Asia to determine the influential trends currently making waves in their regions and discover what communicators see on the horizon for the industry. **The results were surprising.** In addition to conflicting views around automated technology, changes in supply chains, and discovering what startups can do to wow OEMs, there were also some regional discrepancies. For example, while self-driving was the largest trend overall, government regulations and policies were top of mind for North American communicators. If your company markets to - or within - the automotive industry, our top five findings might change how you communicate in 2018 and beyond. [![Access Insights](https://no-cache.hubspot.com/cta/default/455756/686cbe83-970e-456d-9b95-d9fc6cbe3c3c.png)](https://cta-redirect.hubspot.com/cta/redirect/455756/686cbe83-970e-456d-9b95-d9fc6cbe3c3c) ![Airfoil Group](https://hub.airfoilgroup.com/hubfs/Untitled-1.jpg) Written by [Airfoil Group](https://hub.airfoilgroup.com/blog/author/airfoil-group) @airfoilgroup ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - [Social Media (4)](https://hub.airfoilgroup.com/blog/tag/social-media) - [Creativity (3)](https://hub.airfoilgroup.com/blog/tag/creativity) - [Retail Marketing (3)](https://hub.airfoilgroup.com/blog/tag/retail-marketing) - [Healthcare (2)](https://hub.airfoilgroup.com/blog/tag/healthcare) - [Innovation (2)](https://hub.airfoilgroup.com/blog/tag/innovation) - [Manufacturing (2)](https://hub.airfoilgroup.com/blog/tag/manufacturing) - [COVID-19 (1)](https://hub.airfoilgroup.com/blog/tag/covid-19) - [Development (1)](https://hub.airfoilgroup.com/blog/tag/development) - [Lead Generation (1)](https://hub.airfoilgroup.com/blog/tag/lead-generation) - [Paid Ads (1)](https://hub.airfoilgroup.com/blog/tag/paid-ads) ### Recent Articles ### Newsletter #### Related posts [![Airfoil’s 2019 Tech Trends Report: Your roadmap to the future of technology](https://hub.airfoilgroup.com/hubfs/network-big-data-transfer-picture-id1098410490.jpg)](https://hub.airfoilgroup.com/blog/airfoils-2019-tech-trends-report-your-roadmap-to-the-future-of-technology) [Technology](https://hub.airfoilgroup.com/blog/topic/technology), / [Trends](https://hub.airfoilgroup.com/blog/topic/trends), / [Mobility](https://hub.airfoilgroup.com/blog/topic/mobility) / May 30, 2019 ##### [Airfoil’s 2019 Tech Trends Report: Your roadmap to the future of technology](https://hub.airfoilgroup.com/blog/airfoils-2019-tech-trends-report-your-roadmap-to-the-future-of-technology) By Tim Moynihan [Read more](https://hub.airfoilgroup.com/blog/airfoils-2019-tech-trends-report-your-roadmap-to-the-future-of-technology) [![CES 2019: Automotive Tech and Mobility Highlights](https://hub.airfoilgroup.com/hubfs/ces-arch2-lg.jpg)](https://hub.airfoilgroup.com/blog/ces-2019-automotive-tech-and-mobility-highlights) [CES](https://hub.airfoilgroup.com/blog/topic/ces), / [Mobility](https://hub.airfoilgroup.com/blog/topic/mobility) / January 14, 2019 ##### [CES 2019: Automotive Tech and Mobility Highlights](https://hub.airfoilgroup.com/blog/ces-2019-automotive-tech-and-mobility-highlights) By Airfoil Group [Read more](https://hub.airfoilgroup.com/blog/ces-2019-automotive-tech-and-mobility-highlights) [![Beyond the Eye Candy: Some of CES 2019’s Biggest Trends Will Be Subtle](https://hub.airfoilgroup.com/hubfs/ces-arch-lg.jpg)](https://hub.airfoilgroup.com/blog/beyond-the-eye-candy-some-of-ces-2019s-biggest-trends-will-be-subtle) [CES](https://hub.airfoilgroup.com/blog/topic/ces), / [Trends](https://hub.airfoilgroup.com/blog/topic/trends), / [Mobility](https://hub.airfoilgroup.com/blog/topic/mobility) / January 4, 2019 ##### [Beyond the Eye Candy: Some of CES 2019’s Biggest Trends Will Be Subtle](https://hub.airfoilgroup.com/blog/beyond-the-eye-candy-some-of-ces-2019s-biggest-trends-will-be-subtle) By Tim Moynihan [Read more](https://hub.airfoilgroup.com/blog/beyond-the-eye-candy-some-of-ces-2019s-biggest-trends-will-be-subtle) ### Topics - [Marketing Communications (64)](https://hub.airfoilgroup.com/blog/tag/marketing-communications) - [Airfoil News (48)](https://hub.airfoilgroup.com/blog/tag/airfoil-news) - [Digital Marketing (45)](https://hub.airfoilgroup.com/blog/tag/digital-marketing) - [Brand Marketing (42)](https://hub.airfoilgroup.com/blog/tag/brand-marketing) - [Trends (27)](https://hub.airfoilgroup.com/blog/tag/trends) - [Technology (24)](https://hub.airfoilgroup.com/blog/tag/technology) - [Insights (18)](https://hub.airfoilgroup.com/blog/tag/insights) - [Strategy (17)](https://hub.airfoilgroup.com/blog/tag/strategy) - [CES (15)](https://hub.airfoilgroup.com/blog/tag/ces) - [Product Launch (14)](https://hub.airfoilgroup.com/blog/tag/product-launch) - [Events/Trade Shows (10)](https://hub.airfoilgroup.com/blog/tag/events-trade-shows) - [Planning (10)](https://hub.airfoilgroup.com/blog/tag/planning) - [Mobility (9)](https://hub.airfoilgroup.com/blog/tag/mobility) - [Culture (5)](https://hub.airfoilgroup.com/blog/tag/culture) - 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